To: TREND1 who wrote (49539 ) 10/25/1999 9:24:00 AM From: DJBEINO Respond to of 53903
PC Retail Sales in Fourth Week of Sept. Rise Sharply October 25, 1999 (TOKY0) -- Japan's PC sales at about 2,000 home electronics outlets in the fourth week of September (Sept. 27-Oct. 3, 1999) rose sharply on a year-on-year basis. PC sales remained brisk, scoring an increase of 66.2 percent in units over the same period a year earlier (Sept. 28-Oct. 4, 1998). However, such sales decreased 16.6 percent in units and 15.6 percent in value as compared with the third week of September. These statistics were provided by GfK Japan Ltd., an information service company handling POS data of 55 mass merchandisers of consumer electric appliances. When compared with those of the fourth week of September 1998, PC sales increased 66.2 percent in units and 47.6 percent in value. The average sales price increased by 2,565 yen, from 198,595 yen to 201,160 yen. (106.16 yen = US$1) When compared with those of the third week of September, however, the sales decreased more than 15 percent both in units and value. This is because the existing models are being replaced by winter models and because a new iMac will be launched. PC sales will show no marked weekly fluctuations until late October. The average sales price decreased to the lowest level in the third week of September (since the survey started), but it returned to the 200,000 yen level the following week. This is because the sales amount of low-priced models from IBM Japan Ltd., which contributed to a decrease in the average sales price, were small this week and because Sony Corp. launched a high-end model with a Pentium III microprocessor. GfK Japan collects POS data from 55 IT-related retail sales companies centering on high-volume stores specializing in home electric appliances. It covers about 3,200 stores (as of April 1998) throughout Japan. In cooperation with GfK Japan, Nikkei Market Access provides weekly reports of PC sales in volume and value. The sales data has been based on the same 41 companies (with about 2,000 stores) since April 1996. The number of PCs sold at the 2,000 stores is estimated to comprise about 10 percent of gross domestic shipments, and when limiting the sales to retail sales channels, the share comes to about 25 percent of such shipments. nikkeibp.asiabiztech.com