To: KHS who wrote (1478 ) 11/2/1999 8:39:00 AM From: 2MAR$ Read Replies (2) | Respond to of 2018
Cellular One Chooses Aspect Communications To Improve Customer Satisfaction; Aspect Customer Relationship Portal and Customer DataMart to be installed SAN JOSE, Calif., Nov 2, 1999 (BUSINESS WIRE) -- Aspect Communications Corporation (Nasdaq:ASPT), the leading provider of customer relationship portals, announced today that Cellular One of San Francisco has purchased customer relationship management (CRM) solutions from Aspect, including the Aspect(R) Customer Relationship Portal, introduced earlier this year. The new Aspect solutions will be implemented at Cellular One customer support call centers in Northern California beginning next year. "By investing in technology from Aspect, we believe we can reduce customer churn overall through improving customer satisfaction levels," said Nancy Longton, director of Information Services at Cellular One. "We see great opportunities to meet customer needs with the ability to collect customer information across multiple sites through the Aspect Customer DataMart. Integration of the Aspect Portal with speech-recognition technologies will provide a more streamlined service, " she added. "The Aspect Customer Relationship Portal will enable Cellular One to serve customers consistently and effectively regardless of their means of contact," said Beatriz Infante, co-president of Aspect Communications. "The Aspect Customer Self-Service and Aspect Customer DataMart products will help Cellular One reduce and contain costs while supporting their initiative to improve customer satisfaction," she added. As the foundation of a company's CRM and e-commerce strategies, the Aspect Customer Relationship Portal provides a consistent customer experience through one central place to connect customers with the right enterprise resource, no matter how the customer contacts the business. The Aspect Portal's media-blending capabilities, which unify customer interactions across Web, phone, fax and e-mail, integrate customer information with front- and back-office applications. By utilizing Aspect Customer DataMart, introduced in August, companies can assess customer and business interactions in order to improve overall operational efficiency, meet business objectives and track customer preferences to create personalized service for customers, resulting in cost savings and revenue generation. For the first time, companies can view all of their customer data--whether from contact centers or CRM data gleaned through other enterprise systems--as one virtual operation using the Aspect Customer DataMart. Cellular One Cellular One is the leading digital wireless service provider in the Greater San Francisco Bay Area. Cellular One ranks highest in overall customer satisfaction among cellular telephone users in the San Francisco Bay Area, based on the 1999 J.D. Power and Associates Wireless Customer Satisfaction Study.(1) Cellular One is a partnership of two communications companies: Vodafone AirTouch Plc, Newbury, England and AT&T Wireless Services, Kirkland, Wash. Cellular One's Internet address is cellone-sf.com . (1) 1999 J.D. Power and Associates Wireless Customer Satisfaction Study. Study based on 10,118 wireless telephone subscribers in 18 of the top U.S. markets. San Francisco Bay Area market includes: Alameda, Contra Costa, Marin, Monterey, Napa, San Mateo, San Francisco, Santa Clara, Solano and Sonoma counties. Aspect Communications Aspect Communications Corporation is the leading provider of customer relationship portals that enable businesses to ensure consistent interactions with their customers. Aspect's leadership position in customer relationship management (CRM) solutions is based on its 14-year-history and more than 3,500 customer contact center implementations. Aspect is headquartered in San Jose, California, with offices in major cities worldwide. For more information about Aspect, visit the company's Web site at aspect.com or call 1-888-412-7728.