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Technology Stocks : WDC/Sandisk Corporation -- Ignore unavailable to you. Want to Upgrade?

To: Art Bechhoefer who wrote (7870)	10/29/1999 1:10:00 AM
From: Don Hess	Read Replies (2) \| Respond to of 60323

Art, Aus, Binx, Others - I have worked too long with the media, with public relations, with marketing and advertising to blame the technology reporters for ignoring SanDisk in stories regarding compact flash. As much as we like to think of "journalists" as people who spare nothing to make sure their story is complete and factual, it ain't gonna happen if the damn thing can just be finished by deadline. So, don't shoot the messenger. Shoot SanDisk. SanDisk has a story to tell, but they are not telling it. The little pimples at Lexar are singing their song, as is the 800-pound gorilla, Sony. That the Lexar and Sony stories pale in comparison to the actual accomplishments of SanDisk is moot: if SanDisk won't blow their own horn, no one will suck the music out of them. The duty to provide a reasonable marketing effort is not just for sales support, it is a fiduciary responsibility to shareholders. As much as I love SNDK, they have let us all down, repeatedly, in being the silent giant. How can you blame some grunt at PCWorld, or even the WSJ if everything on their desk is from Sony and the only time they might see the phrase "SanDisk" is if they bothered to pop open their digital camera and look at the fine print on the back of the CF? I think shareholders should, en masse, copy for offline viewing all web stories like the one posted by Binx and stuff it, intact with pictures, into the e-mail boxes of every known SanDisk e-mail box along with a personal note reminding these people that they are costing us thousands of dollars by not promoting their own story. Indeed, I'm going to do just that when I finish writing this rant. Again, people, don't get mad at the writer of the story. Get mad at the company that failed to inform him/her, before the fact, that SanDisk was a concern to be reckoned with. - Don Sandisk - GIVE US the Big Picture