To: ahhaha who wrote (16469 ) 10/29/1999 8:21:00 AM From: Jack Hartmann Respond to of 29970
The eyeballs issue is valid one for ATHM strategy. I remember the Motley Fool reporting that 80% of the internet advertising went to the top five sites as measured by Media Metrix. Companies such as WOMN and KOOP that rely on internet advetising have realized small revenue growths if advertising is the primary revenue stream. A local TV station probably get more advertising than these companies. When Pepsi, Coke, P & G, and tobacco start advertising on the net, then the advertising model can be valid for a new company. @Home is rolling out faster than many believed. In IL, several DSL startups (UUnet) are getting customers who want information faster. Price is comparible to @Home in the west. When @Home penetrates the Chicago suburbs and the east-west tech corridor (home of Lucent, Telllabs, Amoco, etc.), there will be no choice. Only the one that is faster will be chosen. Is there anyone faster than @Home? No, not now. Third largest market in the country only can pick DSL. GTE and Ameritech have been slow to embrace and set up their own DSL network despite being ISP's. @Home's market penetration in Pheonix (home of INTC) is the one to watch. If @home can increase its subscribers there to 20% of the market by June 2000, then the @Home will have a huge lead over existing DSL there. GTE's lawsuit is a reflection is one of a defensive nature. I'm sure they didn't expect cable to move so fast. As for the stock price, look at INTC about two years ago. Sat in the same range for six month before doubling and splitting two for one. An industry leader that was beaten up for lack of performance. Sounds familiar. ATHM is still a relatively new company compared to INTC, AOL. Much of the old mutual funds would like to see some price stability before diving in. After all, it did drop substantially in the 12 months. That performance is unacceptable to many funds who are trying to achieve growth with little risk. Jack