To: Apollo who wrote (9255 ) 10/30/1999 8:27:00 PM From: Apollo Read Replies (4) | Respond to of 54805
Like tekboy, thought I'd share a weekend story. I'm in Chicago for the American College of Chest Physicians annual meeting, to give a lecture tomorrow. Exactly a year ago, I was in Toronto for the same reason. One year ago, before I'd read The Gorilla Game, I had invested $20,000 on a lark in a small medical products company named Sonus Pharmaceuticals. I knew almost nothing about the company, except that a friend of mine is one of the biggest traders for Hambrecht & Quist in Boston. He had bought in, because his friend had bought 250,000 shares. They were expecting FDA approval for Sonus's product, a contrast agent for cardiac echocardiography. If you've ever seen the pictures from Ultrasound, of the uterus, or heart or abdomen, they look very murky in many shades of gray and charcoal. Sonus's contrast agent would sharpen the pictures, in the niche of heart disease, the most common in Western Civilization. Sounded like a good story. A year ago this week, the stock proceeded to double, and I recommended it to my friends at the ACCP meeting. Wow, I thought, for once I'm on the INSIDE. Isn't that what Gordon Gekko told Bud, "If you're not INSIDE, you're OUTSIDE. Just like Tekboy, I had an inside advantage. Well, the FDA delayed its opinion for 6 months and the stock languished. In that time, I began to research its product and the company, following the Yahoo thread. I discovered that we had tested the product at our own research center, and discovered it was OK, but no great shakes; also that there was major competition; also that no insurer would reimburse a medical center for using this contrast agent (kind of a big deal in medicine); and finally that management was clumsy. Finally, my friend at H & Q, who earned ~ $1 million this past year, couldn't tell me anything about the fundamentals of the company. By April, I had read the Gorilla Game and quickly liked the rationale in it, and also realized that small cap one-trick pony Sonus was not even a shiny pebble. I sold Sonus for a miniscule profit, and reinvested the $20K into a company I had been watching, and which had just been declared a Gorilla on this new thread I had been following. That night, they reported their prodigious earnings surprise to the upside, and the next day, the stock went up $55. Lessons learned: 1. It's shocking how ill-informed traders and wall streeters can be; corollary to this......it's shocking how much people can make without being informed. 2. It's shocking how successful at investing the private investor can be, especially with access to information on the Information Highway. So many on this thread are testimony to that. 3. Know the fundamentals. 4. Don't dick around trying to time the Q. Apollo