Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Microcap & Penny Stocks : SONM – Sonoma Financial Corporation (was VMAX) -- Ignore unavailable to you. Want to Upgrade?

To: MonteChristo who wrote (143)	11/3/1999 12:29:00 PM
From: MonteChristo	Respond to of 205

Sonoma Targets 4.2 Million Households Advertising Through Nicor Gas CHICAGO--(BUSINESS WIRE)--Nov. 3, 1999--Sonoma Financial Corporation/VictorMaxx Technologies, Inc. (OTCBB: VMAX - news) the largest payday advance operator in the greater Chicago area with 43 locations servicing 8 counties, announced they have retained Direct Mail Group (DMG) of Peoria, Illinois, to initiate an ad campaign in the greater Chicago area. Sonoma's subsidiary Payday Express will have a 2 color insert included in the Nicor, Inc.'s (NYSE:GAS - news) Greater Chicago division's monthly billing. This campaign is expected to reach 4.2 million households over a three-month period. Direct mail campaigns of this nature tend to show higher results because utility companies must maintain current and accurate address information. Sonoma Financial Corporation's CEO, Frank Anthony Contaldo stated ``Because winter is the gas industry's busiest season and as we approach the holidays, our experience has been that a segment of the population that never considered short-term loans become potential customers. This allows us to attract not only our current customer base, but also new customers that might not otherwise see the value in our service. This exclusive arrangement with DMG and the utility is one of several marketing alliances we will be forming over the next several months.' A complete investor package for Sonoma Financial is available at e-relations.com About Direct Mail Group: Direct Mail Group specializes in ``Cooperative Utility Coupon Mailings'; customers can communicate directly to gas and /or electric customers. About Sonoma Financial Corporation: Sonoma Financial Corporation is a financial services company that owns and operates a chain of stores devoted to providing low documentation, short-term consumer loans. The company intends to become the national leader in the ``Payday Loan' market by strategically opening new stores, penetrating new markets and by chain acquisition. Sonoma Financial is currently the only publicly traded company with a sole focus on `payday advances'. Ace (NASDAQ:AACE - news), First Cash Financial Services (NASDAQ:FCFS - news) and Pinnacle Business Management (OTCBB:PCBM - news), have proven the viability of the concept in other markets, but are not specifically focused in this area. Boy, that's a nice little thing to have in every envelope before Christmas time . . . ya know?