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Microcap & Penny Stocks
SONM – Sonoma Financial Corporation (was VMAX)
An SI Board Since July 1999
Posts SubjectMarks Bans Symbol
205 4 0 SONM
Emcee:  MonteChristo Type:  Unmoderated
Anybody else following this one? Looks like things are moving forward.

Sonoma Financial Corps.' Subsidiary Reports 1998 Results
Payday Check Advance, Inc Boasts Revenue Rise of 809% and Earnings Increase of 623%
Payday Check Advance, Inc.'s Chain of Stores Increased 11 Fold in 1998

CHICAGO--(BUSINESS WIRE)--July 21, 1999-- Sonoma Financial Corporation/VictorMaxx Technologies, Inc. (OTCBB: VMAX - news) today announced record revenues and income for the twelve months ended December 31, 1998 for its Subsidiary, Payday Check Advance Inc. During the year ended December 31, 1998, the Subsidiary's revenues rose 809% to approximately $1.6 million compared with revenues of $197,000 for year ended 1997. Net income increased 623% to $311,703, verses a profit of $50,000 for the same period. The number of stores increased 11,500% for the year.

The company's investor information can be viewed at virtualir.com

1998 was the Company's first full year of operation following the completed merger between VictorMaxx Technologies, Inc. and Sonoma Financial Corp. Once the merger was completed, the Company's management implemented a business strategy directed at the short-term consumer lending sector of the financial services industry, referred to as payday advances. A payday advance is a method of receiving a small amount of cash for a short time period against the customer's next paycheck. Qualified customers read, understand and sign an agreement that discloses transaction terms and conditions. They write a personal check for the amount of the advance plus a fee, and immediately receive cash in the value of the check less the fee. The payday advance is a responsible, dignified choice for our customers' short-term cash needs.

Payday Check Advance began the year with two Payday Advance stores and ended 1998 with twenty-three Payday Advance stores open and operating. The Company opened eight stores between September and December; as a result they had marginal contributions to 1998 revenues and earnings. The Subsidiary processed 41,000 payday advance transactions totaling $12.7 million.

Frank Anthony Contaldo, CEO of Sonoma Financial Corp. commented that, ''We were pleased with new store growth, increased earnings and profitability for 1998. Sonoma developed an operational model that centralized management's control enabling any number of new stores to come online. The Company has executed an aggressive expansion plan utilizing this technology. These very positive operating results reflect our focus to increasing shareholders' value through profitable store growth and chain acquisition.''
Payday Check Advance, Inc. -- Year End Financial Highlights
(In thousands)

1998 (unaudited) 1997 (unaudited) Percent

Revenue $ 1,594 $ 197 +809%
Net income $ 311 $ 50 +623%
EBITA $ 197 $ 32 +615%

These results represent the year-end operating results for Sonoma Financial's subsidiary Payday Check Advance, Inc. When evaluating an investment decision in Sonoma Financial/VictorMaxx Technologies Inc. (OTCBB:VMAX - news) refer to its previously released 1998 operation results.

Sonoma Financial Corporation is a financial services company that owns and operates a chain of stores devoted to providing low documentation, short-term consumer loans. The company intends to become the national leader in the ''Payday Loan'' market by strategically opening new stores, penetrating new markets and by chain acquisition. Sonoma Financial is currently the only publicly traded company with a sole focus on 'payday advances'. Ace (NASDAQ:AACE - news) and First Cash Financial Services (NASDAQ:FCFS - news), have proven the viability of the concept in other markets, but are not specifically focused in this area. A complete investor package is available at virtualir.com
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205<b>Sonoma Launches Franchise Program</b> CHICAGO--(BUSINESS WIRE)--SCOOBEY-DO-2/23/2001
204<b>Sonoma Financial Announces Its Exploration Into Franchising</b> SCOOBEY-DO-1/19/2001
203<b>SHC Corp./Sonoma Financial Announces Expansion of its Corporate HeadquaSCOOBEY-DO-12/19/2000
202<b>SHC Corp./Sonoma Financial Announces Implementation of E-Star Systems, SCOOBEY-DO-12/13/2000
201<b>SHC Corp./Sonoma Financial Announces Completion of E-Star Systems, Inc.SCOOBEY-DO-12/12/2000
200<b>SHC Corp./Sonoma Financial Announces Advertising Campaign for Payday ChSCOOBEY-DO-12/5/2000
199<b>SHC Corp./Sonoma Financial Announces It Has Secured $600,000 of CapitalSCOOBEY-DO-12/1/2000
198<B>SHC Corp./Sonoma Financial Announces Its Reinstatement as a Bulletin BoSCOOBEY-DO-10/17/2000
197<b>Sonoma Financial Announces First Quarter 2000 Filing With the SecuritieSCOOBEY-DO-8/17/2000
196<b>Sonoma Financial Announces 1999 Filing is Completed</b> CHICAGO-SCOOBEY-DO-7/10/2000
195 Monte, You and paperman still in this one? I stayed away because the pr guy wadaaan-6/18/2000
194 <b>Sonoma appoints Interim Chief Operating Officer</b> CHICAGO--(BSCOOBEY-DO-5/8/2000
193 I agree, the pinks seem to be a near certainty now.michael john stout-5/3/2000
192 hello michael, i will, still no word yet and the pinks look more and more likeBUDDY MOYNIHAN-5/3/2000
191 Buddy- Thanks for the follow-up. I wonder where Carromill is with his 15 dollmichael john stout-4/30/2000
190 hello scoobey-do, if you are looking to me to defend mgt i can't nor wouldBUDDY MOYNIHAN-4/27/2000
189 What I don't understand is why these companies wait until they get an "SCOOBEY-DO-4/26/2000
188 hello michael, i called vmaxe using the # you gave me (thanks again). i got thBUDDY MOYNIHAN-4/26/2000
187 What is the deal with this thing? Earnings estimates?michael john stout-4/26/2000
186 <b>Sonoma Releases Statement Regarding SEC Filings</b> CHICAGO--(BSCOOBEY-DO-4/25/2000
185 Buddy- You hear anything?michael john stout-4/23/2000
184 <b>Sonoma Announces 33 Percent Increase in March Revenues from 1999</bSCOOBEY-DO-4/18/2000
183 will do michael, buddy. eom.BUDDY MOYNIHAN-4/3/2000
182 7732273910. I think that's the number to call. If you talk to them, can ymichael john stout-4/3/2000
181 thanks michael, buddy. eom.BUDDY MOYNIHAN-4/1/2000
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