To: Mark Peterson CPA who wrote (288 ) 11/4/1999 9:08:00 AM From: Richard J Lamarre Respond to of 669
Here's another one! NEW YORK and SAN FRANCISCO, Nov. 4 /PRNewswire/ -- iSyndicate, the leader in Web content syndication, and 24/7 Media (Nasdaq: TFSM), one of the largest Internet media companies, today announced a strategic partnership to offer a new model of sponsored syndicated content. The Companies will pay Web sites to carry content packages focused on topical events throughout the year, such as the Super Bowl or Valentine's Day, which will come with pre-sold advertising. This agreement represents the first time Web sites have had the opportunity to get paid to offer content to visitors, and will afford content providers a wider distribution. iSyndicate will provide the content in the packages and will offer the content packages to its network of more than 130,000 sites. The company currently aggregates content from more than 500 of the Web's top providers, including RollingStone.com, United Media, Billboard and Entrepreneur Media. 24/7 Media will leverage its global online advertising networks including the 24/7 Network and the Content Zone, which reach more than half of all online users in the U.S., to distribute these packages. 24/7 Media will also leverage its strategic sales force to match up advertisers with appropriate content aimed at their individual marketing needs. As the content packages will be topic and event-driven, advertisers will have the opportunity to closely target certain demographics related to specific content packages. This unique syndication solution will also eliminate Web sites' need to negotiate syndication deals one-on-one. "iSyndicate and 24/7 Media are introducing an entirely new syndication model that will help advertisers target demographics, help content providers build their brands and give Web sites compelling content to keep visitors coming back," said Joel Maske, president and CEO of iSyndicate. "We continue to offer our advertisers and Web site affiliates exclusive services, and this partnership with iSyndicate will now allow us to offer a new model of sponsored content," said Joe Apprendi, senior vice president, strategic sales at 24/7 Media. "The iSyndicate partnership gives 24/7 Media an unparalleled portfolio of relevant, brand-name editorial that can be customized and syndicated to support any advertiser initiative." TFSM trading at 52 in 'before-hours' trading.