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Technology Stocks : AUTOHOME, Inc -- Ignore unavailable to you. Want to Upgrade?

To: ld5030 who wrote (16750)	11/5/1999 2:26:00 PM
From: Rascal	Read Replies (1) \| Respond to of 29970

When a customer has a need and it is met we have a win-win. Advertising is just a communication technique which puts buyers and sellers togther. Advertising includes many different communication techniques from statement stuffers from your bank to billboards to little signs on you shopping cart at the A&P and the newest: Banners and links on your browser. Until now the buying and selling dynamic has been inefficient. But..The information and product choice available through the web will eventually make "hype-type" advertising extinct. Everything everyone said about brain function and perception is true and advertisers had to use every technique possible to get the customer to (begin)to listen to the "offer" (the product or service). In the case of "parity" products marketers were challenged to make theirs be (not just look) different. This is called "product differentiation". Think of Coke vs. Pepsi, Lexus vs. Infinity ( I still get these mixed up).And think of how poorly Lycos, Excite, and Infoseek have differentiated themselves in the portal arena. We are witnessing a sea change right now because of the effect of the the internet and the globilazation of markets. All these communication techniques will become less and less important as the consumer will eventually realize the vast availability of a plethora of products. And business models are forced to accept the commodidization of their products and services. The discussion I yearn to have is about "perfect pricing". What happens to the world when everyone can get the products and services they want at a price they are willling to pay...AND... business is willing to sell their products and service to customers at a price where they can make money? That's why we are having all these big mergers. The first thing to go is the fat overhead because the internet is demanding more and higher productivity. The big overhead of big salaries to people who provide no value is tipping competitors into making deals thought impossible just a few years ago. Pfizer/Warner Lambert/American Home Products. Who cares about the brand? We just want the product at a fair price and we want it when we want to have it, whether it is Chef Boyardee or Prozac.