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To: Rascal who wrote (16752)	11/5/1999 3:00:00 PM
From: JayPC	Read Replies (2) \| Respond to of 29970

Hi Rascal, enjoyed your post. Elective ads where a consumer decides he needs a DVD player and asks Sony for its latest product info will be huge. However, I think advertising will still be a little more than just a method of putting buyers and sellers together. It also exists to create popular conceptions about products as well. Is a diamond really for ever? If a market for used diamonds existed (say like used cars) the diamonds pulled out of the ground would be worth far less. For cases like this, you will still see adds pushed on people. DeBeers may not care if you are looking for a diamond at that moment, but they want you to know how important it is that you keep all the diamonds you buy. One question becomes, how do you push an add, when as AH says the consumer has strong power to avoid it? Speaking of huge mergers, on a more philosophical note, if political thought drove the 1700's, arts the 1800's, and media/technology drove the 1900's, will it be the corporation that drives the 2000's? Will your passport say Microsoft, your degree say General Electric, and your children belong to AOL? Regards Jay