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To: JayPC who wrote (16761)	11/5/1999 4:11:00 PM
From: JayPC	Read Replies (3) \| Respond to of 29970

Here's a question.. How do people who aren't specifically selling a product with a definable need advertise on the future net? For example, elections in 2008 may be fought on the internet. How does Dan Quayle 2008 get a mass message out to the voters via the net? He will pay to do it. People who are thinking about voting/undecided may look at his website, but what about those that can't be bothered, but may still vote? The American Red Cross.. how many people would actively seek out one of their adds? In many cases they have to ask for money and supplies. Jay

To: JayPC who wrote (16761)	11/6/1999 1:36:00 PM
From: Solid	Read Replies (1) \| Respond to of 29970

Jay- >A used diamond is a threat to Debeers. "a diamond is forever" is just as much about keeping used diamonds off the market as it is encouraging you to buy new ones. Debeers will want to direct this message to anyone who is thinking of buying or who as already bought 10 years ago.< Until some wholesale diamond broker realizes the potential of advertising to the public at bargain basement prices. Then couples this 'market' with workable ads, even humor? Like- Narrator...'A diamond could be forever...'(video of some guy/girl relationship like Stewart on the e-trade commercials getting out of the pool, gives her the ring,later gets the ring back) Narrator...'But when its not it's nice to know you have options.' (video of him getting awesome hassle free service from seller- able to trade it in, get a refund, you name it) Then meets girl #2 on the way out the door of the shop and the counter guy winks an approving 'yes we can help you again nod or something) Narrator... 'For those who find the love of a lifetime and for those who find a lifetime of interesting choices we make deciding easier.' Done well the new guys catapult their success off the well know 'brain link' of another companies motto. My point, aside from a little tongue in check, is that there are nearly infinite choices for meeting a buyers need, enticing a person to desire a product and BB will give all models and styles the foundation they need to be more effectively presented. The power of TV but interactive. The old wisdom states that energy follows thought. How remarkable that the medium of BB will empower the more accurate realization of creative advertising's intention. This is why I am still pro excite. Good or bad original decision, it is not indifferent -unless they fail to creatively run with it. The fledgling attempts we have first seen are hokey, but I believe these will quickly evolve to remarkable heights. Once again, time will tell. Good points in your post.