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To: ahhaha who wrote (16775)11/5/1999 10:32:00 PM
From: JayPC  Read Replies (2) | Respond to of 29970
 
I agree BB will make peoples purchasing decisions much more informative, interactive and enjoyable. I can see a 360 degree image of the inside and outside of the new car I'm thinking of buying, I can zoom in on the stereo to make sure it has all the buttons I'm looking for. That is very cool. That is the type of elective ad I think we both talk about.

But let me ask this, how do you measure return on a feeling? You are thinking too literal.

Placing your Gap khakis on all the characters in Friends a form of broadcast brainwashing. The media has the power to create and sustain trend. If BB is another way of delivering the message, it too has this power. No one looks for an add so they can start a trend. The trend is often delivered to them, they just don't notice it at first.

Jay