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Strategies & Market Trends : ZixIt Corporation (ZIXI) -- Ignore unavailable to you. Want to Upgrade?

To: Jeff who wrote (485)	11/7/1999 4:57:00 PM
From: jjs_ynot	Read Replies (1) \| Respond to of 4120

Jeff, The report suggests Visa International as one of the survivors. i tend to agree with that and have suggested them in the past as a big player in this arena. They already have the secure transaction processing infrastructure and partner agreements in place with financial institutions. Aberdeen bases this prediction on these companies' high brand recognition, high trust or acceptance factors, company financial resources...and marketing clout. In particular the brand recognition and trust is likely more important to the online merchants/vendors/service providers and the participating financial institutions than to the purchasers. I don't know if Aberdeen looked at that aspect; but it appears that they are headed in the right direction. Dave