To: grogger who wrote (773 ) 11/30/1999 6:40:00 AM From: Bipin Prasad Read Replies (1) | Respond to of 817
from wsj; ps: Fun times are ahead of us in this industry, imo. InSook Prasad InvoiceDealers.com, CarOrder.com Join the Crowd With Marketing Pact By FARA WARNER Staff Reporter of THE WALL STREET JOURNAL Two Internet auto sites, CarOrder.com and InvoiceDealers.com, have signed a marketing agreement that marks yet another step in the consolidation of the competitive Internet car-buying industry. CarOrder.com (www.carorder.com) , Austin, Texas, a unit of privately held Trilogy Software Inc., will pay for sales referrals that come through InvoiceDealers.com (www.invoicedealers.com), which already sells referrals to 1,050 traditional or so-called brick-and-mortar dealers throughout the U.S. "CarOrder will function as our 'virtual dealer,' " says Jon Christensen, chief executive officer of InvoiceDealers.com, Palo Alto, Calif. "They'll be our presence in areas where we don't have dealerships." CarOrder already has signed two other similar marketing agreements with other car-sales-referral services. But because of confidentiality agreements, Mr. Stafford declined to name the other companies. CarOrder also works with about 500 dealerships to buy cars that it then sells to consumers who shop through the CarOrder Web site. Mr. Christensen said for now the CarOrder agreement is exclusive, but he doesn't rule out adding other "virtual dealers" next year. InvoiceDealers.com offers consumers immediate pricing from several dealers at once, so the consumers don't have to jump from site to site or send purchase requests before receiving a price quote. CarOrder's president, Brian Stafford, said he wants to use the InvoiceDealers' agreement to expand his company's marketing reach without having to spend millions of dollars to advertise its site. Mr. Stafford envisions his company as more than just an online broker. He sees CarOrder as buying underperforming dealerships and turning them into distribution centers that ship cars out to buyers immediately as they arrive from the factory instead of having to warehouse several months' supply on lots. Mr. Stafford plans to announce the first of those dealer acquisitions in the next month. For its part, InvoiceDealers wants to become the online marketplace for various methods of buying an automobile. During the past three years, various models for selling automobiles via the Internet have spawned dozens of Web sites, ranging from pure research sites to those selling cars primarily through the Internet. But almost as quickly as they appeared, the auto sites have teamed up with each other through mergers, joint ventures or other business agreements, often combining unusual partners. In September, for instance, Ford Motor Co. took a significant interest in Microsoft Corp.'s CarPoint unit.