To: Bux who wrote (49038 ) 11/10/1999 11:36:00 PM From: Ruffian Read Replies (2) | Respond to of 152472
Red Carpet Rollout, Irwin Jacobs> SAME INTERFACE, NEW DIRECTION: RED-CARPET ROLLOUT FOR QUALCOMM'S HDR WEDNESDAY, NOVEMBER 10, 1999 11:22 PM - Phillips Business Information Nov. 10, 1999 (WIRELESS TODAY, Vol. 3, No. 217 via COMTEX) -- LA JOLLA, Calif. - Ten years ago, Qualcomm Inc. [QCOM] was busy proving that CDMA works and developing handsets for use with the digital air interface. Today, the company is bowing out of handset manufacturing but intends to again prove CDMA's value with high-speed chips and system software for wireless data. "Our main effort is to make sure we never slow down," Chairman and CEO Irwin Jacobs said Monday (11/8) at a conference that the company sponsored to show off new products. Wireless network operators have been invited here for a symposium and to see demonstrations of Qualcomm's latest solutions. Jacobs and other Qualcomm executives said that just as CDMA interface technology and CDMA handsets moved to the forefront in providing efficient and cost-effective voice coverage, the company's HDR (short for "high data rate") chips and software will lead in providing spectrally efficient, Internet protocol-based data service. "Our customers are moving at a very rapid rate and are demanding new technology from us," said Jeff Jacobs, the chairman's son and senior vice president for corporate development. Qualcomm's HDR system technology, which can be overlaid on most existing CDMA cell sites, enables base stations to continually monitor the data reception capability of each device operating within range of the site. HDR separates voice spectrum from data spectrum to obtain higher capacities for each. Qualcomm's trials indicate that data rates up to 2.4 Mbps, per sector in a three-sector CDMA cell site, can be maintained in a 1.25 MHz channel. If proven in commercial implementations, the technology - compatible with IS-95A, IS-95B and future cdma2000 networks - would provide a major boost to CDMA's prospects in the race against GSM and TDMA to achieve higher-speed data services. Deploying Qualcomm's HDR solution to provide wireless data services would cost just 10 percent to 20 percent of what it would cost to replace a CDMA network with a new one, Irwin Jacobs claimed. HDR software effectively adds a degree of intelligence to a wireless network by directing the transmission of bursts of data at the most efficient pattern for handsets and other mobile devices to receive information within a cell site. As a result, terminals with a higher demand for data will receive more of the cell site's capacity than terminals with less or no data demand. "It's a very bursty type of traffic," said Haleh Motamedi, the company's senior product manager. "The airlink has been designed to be very responsive to that sort of traffic." In addition to the CDMA airlink, the elements of Qualcomm's HDR solution include end-users' wireless devices, operators' wireless networks and Internet backbones. Motamedi said that "endless" types of wireless devices will work with the technology, with simple upgrades and low capital costs possible for most CDMA networks. Of particular note, off-the-shelf routers and servers can be added to make Internet backbones deliver Qualcomm's HDR service. "We're not trying to create a parallel world to what's already out there, but to be part of that world," Motamedi said.