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Technology Stocks : Gemstar Intl (GMST) -- Ignore unavailable to you. Want to Upgrade?

To: NY Stew who wrote (840)	11/14/1999 11:07:00 AM
From: David Wright	Read Replies (2) \| Respond to of 6516

As a newbie to the thread I have a question for the Gemstar gurus. How is IPG advertising different from the advertising on the current (non-interactive) TV Guide channel? The reason I ask is the ads on the TV Guide channel always seem to be for Psychic Friends or things like that. It doesn't seem to be recognized as an avenue for advertising by mainstream companies. Is there really going to be more demand to advertise on the IPG? I like what I've learned about Gemstar so far, but this one concern is nagging at me. Thanks, David

To: NY Stew who wrote (840)	11/14/1999 11:31:00 AM
From: NY Stew	Respond to of 6516

cableworld.com Digital Roll Out Key to ITV By Jim Barthold A recent two-day interactive TV conference, hosted by PowerTV Inc., provided insights the company needs to develop operating systems for tomorrow's applications, said COO Bow Rodgers. "We've had, actually, some very good conversations," said Rodgers, who noted about 70 different companies, including PowerTV competitors, attended the meeting in San Jose, Calif. "We have had some fairly lively debates about what's real, what their problems are," said Rodgers. "Some have been more philosophical - how real are these applications, how simple do they have to be made, what's the user interface, how does somebody watching TV evolve rather than revolt when they get some of this technology." The participants, he said, ranged from bankers to consumer electronics companies to electronic program guide providers. The atmosphere was technology-neutral. "I'm not trying to pontificate on PowerTV, but more make this a joint think on where applications are, where the OpenCable API (Applications Programming Interface) is taking things, what's going to happen with advertising," he explained. The market for interactive television hinges on the widespread and rapid roll out of digital boxes, he concluded. Interactive services, he said, will combat that and bring those subscribers back to cable. The debate, he said, is what those interactive services will be. "(With) the 282 million TVs in the U.S., compared to the 50 million PCs, and the way they're deployed in different rooms in the house, the electronic program guide and now hard drive storage Ö maybe next year, two or three interactive applications (will) start to take hold," he predicted. (November 15, 1999)