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To: Mr Metals who wrote (14257)	11/15/1999 10:56:00 AM
From: SSP	Respond to of 150070

KAHI - LOS ANGELES--(BUSINESS WIRE)--Nov. 15, 1999--VitaPlanet.com, a division of Kaire Holdings Inc. (OTCBB:KAHI), an emerging developer of pure play Internet initiatives, Monday announced that it has opened its online pharmacy and store. VitaPlanet President David Kazarian stated, "Today marks the beginning of a new paradigm in senior and geriatric health care. This morning, VitaPlanet became the first mover to provide specialized pharmacy products, content and services to America's senior and geriatric communities, the largest consumers of health-related products and services, and the fastest growing segment of Internet users." Kazarian added, "VitaPlanet is much more than an Internet drug store. Each and every aspect of our business, from the products and services we sell -- to our customer service and shipping departments, were designed to meet the needs of America's senior and geriatric communities. Our pharmacists are Certified Geriatric Pharmacists; they are specially trained in the complex interrelationships of medications, age, nutrition, disease states and other conditions relating to senior care. VitaPlanet also provides specialized prescription compounding and infusion services. The VitaPlanet Store offers a wide variety of products in a number of categories: health and nutrition, medical supplies, skin and beauty care, fitness, personal care, vitamins and weight management. In order to provide our users with specific and relevant content, VitaPlanet has assembled a team of health writers who actively research and write about health and medical issues important to our customers. We have also chosen to not rely on third parties for order fulfillment and customer service. We want our customer service to be the best there is. Therefore, all non-prescription order fulfillment and all customer service issues will be handled by VitaPlanet employees." The company also stated that within 90 days VitaPlanet will introduce "Phase Three" which will consist of a proprietary system of senior health care products and services. VitaPlanet members will soon be able to select from a number of unparalleled health care products and services, including nutrition products, interactive chat interfaces with health care professionals, patient-controlled Personal Health Profiles, and much more. According to a company spokesperson, it will take approximately 30 to 45 days to optimize VitaPlanet's various systems and departments to meet its customers' needs. After such time, VitaPlanet will begin its marketing and promotion phase. About VitaPlanet.com: VitaPlanet.com, a wholly owned subsidiary of Kaire Holdings, Inc., (OTCBB:KAHI), is an e-commerce Internet pharmacy and store that provides specialized products and services targeting conditions relating to senior health care. VitaPlanet markets its products and services to individual consumers and to businesses serving the senior health care market. Kaire Holdings believes strongly in the future of the Internet and is committed to provide the strongest possible content, products and services for each of its e-commerce Internet initiatives. This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). In particular when used in the preceding discussion, the words "plan," "confident that," "believe," "expect," "intend to" and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to risks and uncertainties, and actual results could differ materially from those expressed in any forward-looking statements. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks. --30--kwp/la* mra/la CONTACT: Kaire Holdings Inc., North Hollywood Steven Westlund, 818/255-4996 Fax: 818/255-4997 ceo@vitaplanet.com