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To: Probart who wrote (71480)	11/15/1999 12:24:00 PM
From: Northern Cougar	Read Replies (1) \| Respond to of 120523

NETP here is the news from the conference>>> Net Perceptions Announces Four Strategic Alliances to Deliver Personalization Technology to Customers of World's Leading E-Commerce Companies The following are highlights of announcements made at the Personalization Summit: -- IBM, Net Perceptions and others announce adaptive marketing solution. Net Perceptions, IBM, net.Genesis and DoubleClick technologies will work together to create an adaptive marketing solution that will provide marketing executives with the ability to sense the needs of their online customers based upon their previous purchasing behavior, patterns of navigation through a site and affinity for certain related products or services. Components of this closed-loop solution include Net Perceptions for E-Commerce, IBM Net.Commerce, net.Analysis from net.Genesis and the DoubleClick AdServer. -- Net Perceptions and BroadVision deliver integrated e-commerce solution. Net Perceptions' Realtime Recommendation Engine will be integrated with BroadVision's commerce platform to deliver a robust solution that meets customer demand for greater scalability, superior performance and enhanced functionality. Carlson Companies, parent company of Radisson Hotels, Carlson Wagonlit Travel and other hospitality, travel and marketing services, is the first customer to benefit from the enhanced partnership between these two companies. Going forward, this joint effort will make it make it easy for any company to take advantage of the integration of personalization in a leading e-commerce platform. -- Net Perceptions and Lycos create personalized shopping experience. The Net Perceptions for E-Commerce personalization engine powers LYCOShop Recommends, a new service that makes Lycos the first to deliver an online shopping cart that makes cross-merchant product recommendations. LYCOShop Recommends correlates the items in shopper's cart with historical purchasing data from the entire community of LYCOShop users. It looks for popular combinations and suggests products that complement the items already in the shopper's cart. The anonymous profiling capabilities of the engine provide valuable recommendations without using cookies to track user activity. Customers will save both time and money by being presented with recommendations for items they most likely need and will value. -- Net Perceptions and formation of Customer Profile Exchange. Net Perceptions joins Vignette, net.Genesis and other leading e-customer solution vendors as a member of the Customer Profile Exchange (CPEX) working group, whose mission is to offer a vendor-neutral, open standard for facilitating privacy-enabled exchange of customer information across disparate enterprise applications and systems. This XML-based standard will incorporate both online and offline data to allow for a singular, holistic view of supply and demand chains, thereby allowing all primary business functions to collectively, rather than independently, grasp a customer's identity, behavior and needs. Also at the Personalization Summit, Net Perceptions for the first time showed the latest generation of its flagship product, Net Perceptions for E-commerce 5.0, which was announced last week. The new version consists of three new modules that target the specific needs of the shopper, the retailer and the marketer. Personal Shopper(TM) serves the shopper by understanding what an individual prefers and recommending items from their favorite department as well as offering daily specials tailored specifically to the shopper's tastes and needs. Smart Merchant(TM) allows retailers to implement specific sales strategies such as suggesting related items, incorporating new product promotions and making cross-department product recommendations. The third significant feature is a reporting and analysis capability based on the incorporation of MicroStrategy's Intelligent E-Business Platform as part of its Decision Support(TM) module. The Decision Support features provide marketers with insight into the products being recommended, bought and ignored, so more actionable merchandising decisions can be made. For more details on Net Perceptions' announcements, see related press releases at personalization.com full article found here cnetinvestor.com :))N.C.