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Strategies & Market Trends : ZixIt Corporation (ZIXI) -- Ignore unavailable to you. Want to Upgrade?

To: Rick Smith who wrote (694)	11/16/1999 9:10:00 PM
From: Jeff	Read Replies (1) \| Respond to of 4120

Rick, Regardless of market size, or how many bits of encryption, my point is that branding trust mindshare and marketshare are very important. People will go with a company they trust. What was CUST doing last year? What'll it be doing next year? UPS has a lot of trucks on the road, and their drivers are familiar visitors in many offices. If UPS chooses, their drivers can give brochures to 50% of the companies in the land with a free intro offer. I personally can't see most business paying for secure email, but it gives a sense of the competition..the smart established players will leverage their brand size and existing customer relationships. Jeff