To: Neocon who wrote (1777 ) 11/17/1999 3:02:00 PM From: jbe Read Replies (2) | Respond to of 3246
A free market is not necessarily a fair market. Pop culture -- especially the low-brow made-for-export varieties of pop culture -- is commercialized in a sense that high culture has not been and cannot be. Let us take, for example, something I personally am familiar with: the American made-for-TV "movies" one sees on Russian television, or the American "films" you can find in Russian video stores. Most of this stuff is made for export. It is so bad, you will probably never see anything like it on U.S. TV, except, perhaps at 3:00 or 4:00 in the morning. In this country, only insomniacs in genuine search of sleep would watch movies so badly acted, so badly scripted, so badly shot, so badly produced.... Mostly what the Russian call "boyeviki" -- movies about fighting (with or without guns). Why do the Russians show them? Because, quite simply, these Z-films are cheaper and more numerous than Russian films (or good American ones). The market has been flooded with them. One of the unfortunate side effects of such films is that they give a very warped picture of America. I remember being asked once why I wasn't afraid to take the metro to work. Surprised, I asked why I should be afraid. The answer was: "Because the police are always chasing criminals in the metro -- you might get caught in the crossfire!" Audiences in Russia -- especially, oddly enough, in non-Russian Muslim areas -- are especially fond of soap operas like "Santa Barbara." (There was also an immensely popular Mexican soap opera.) They are not shown during the day, but at prime time, in the evening, competing with the news shows (and winning). Nothing is odder than coming into a room, hoping to get a gander at the latest news, and finding it full of buttoned-up and scarved women and stern-looking men in tall Caucasian fur hats, all grinning and applauding at a TV screen showing a torrid love scene. I was hardly ever able to keep myself from asking: "How can you watch this garbage?!" The answer (from the women) was usually: "Oh, it's so different from the life we live! It helps us to forget for a moment...<sigh>..." (As if anybody lives the kind of life depicted on "Santa Barbara"!) In a sense, this is being imposed, even when it is willingly accepted. When there is nothing else available -- not even better American stuff -- how can there be a free & fair market? Joan