To: TheStockFairy who wrote (5396 ) 11/22/1999 2:29:00 PM From: VFD Read Replies (1) | Respond to of 11568
Maybe this has something to do with it. AT&T TOPS IN 5 OF 8 CATEGORIES FOR OVERALL CUSTOMER SATISFACTION: SPRINT TAKES 3 CATEGORIES IN RECENT YANKEE GROUP SURVEY BOSTON, Nov 22, 1999 /PRNewswire via COMTEX/ -- Consumers who use AT&T as their primary long distance carrier have rated the company highest in five of the eight categories of satisfaction. Sprint was rated highest in three of the eight categories. These are among the many findings in the recently completed annual Yankee Group survey of over 2, 200 U.S. households. ( Photo: NewsCom: newscom.com ) According to the survey results, AT&T received higher satisfaction scores in the categories of professional and courteous personnel, timely resolution of problems, quick access to customer service, trustworthiness, and deserving of loyalty. Sprint was rated first in the three areas, easy to understand bills, value for the money, and high quality transmission. Of the three major long distance companies serving the consumer market, MCI WorldCom was the only one that did not come in first in any of the eight categories. Quality rating of good/excellent AT&T MCI Sprint Have professional courteous personnel 49.3 39.0 48.4 Accurate easy to understand bills 47.2 39.3 48.0 Timely resolution of problems 44.1 32.1 41.8 Quick access to customer service 42.5 32.1 37.6 Value for the money 34.7 39.8 42.3 High quality transmission 50.9 41.3 52.3 Trustworthiness 47.5 35.3 45.9 Deserving of loyalty 43.6 31.5 42.4 "Residential customers have shown through these ratings that AT&T is not losing site of providing quality long distance service as the company continues to move into new lines of business," says Boyd Peterson, vice president at the Yankee Group." "Sprint customers have consistently ranked the company tops in value for the money, where as MCI WorldCom has had difficulty in achieving leadership in any category, " he adds. This Survey is available immediately from the Yankee Group's Consumer Market Convergence Planning Service. About the Yankee Group The Yankee Group, a subsidiary of Primark Corporation, is an internationally recognized leader in technology research and strategic advisory services whose broad-reaching analysis encompasses all the areas crucial to e-business success: the Internet, electronic commerce, communications, wireless/mobile, computing, and enterprise applications. The Yankee Group specializes in assisting companies with the development of their e-business, enterprise networking, and Internet technology and electronic market initiatives in synergy with their core business strategies. The Yankee Group has always been at the forefront of researching leading technologies and their dramatic effect on the way companies conduct their business. The Yankee Group continues to distinguish itself from the other research firms by providing personalized one-to-one analysis and planning assistance to its customers. To learn more about The Yankee Group, visit us at www.yankeegroup.com. Primark Corporation (www.primark.com), headquartered in Waltham, Massachusetts, is a $450 million global information services company that collects, integrates, and delivers financial, economic, and market research information. Primark serves financial, corporate, and government decision- makers in 61 countries through 86 offices in 24 countries.