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Technology Stocks : AUTOHOME, Inc -- Ignore unavailable to you. Want to Upgrade?

To: im a survivor who wrote (17244)	11/22/1999 4:40:00 PM
From: otter	Read Replies (2) \| Respond to of 29970

Bought this morning at the open @ 54... Tomorrow will be another day.

To: im a survivor who wrote (17244)	11/22/1999 6:49:00 PM
From: tajen	Read Replies (2) \| Respond to of 29970

From briefing.com "the lift likely to be short lived..." 15:15 ET ****** Excite@Home (ATHM) 57 3/8 +6 1/16: Shares are getting a lift today on the announcement that the company will create a tracking stock to monitor the performance of their Web portal, Excite.com. The announcement comes as Media Metrix' October report once again sees Excite.com in the sixth slot in reach ratings and losing ground in unique visitors to America Online, Yahoo!, Microsoft Network, Lycos and Infoseek. In pageviews and minutes, Excite.com is not even in the top five anymore. These metrics are discouraging for Excite.com, as they are how advertising dollars are appropriated and thus traffic is monetized. Many still question the strategic direction of this company; specifically, what are they doing in the crowded portal space? Originally, At Home was an early broadband cable ISP play backed by AT&T (T), then their merger with Excite.com saw them enter the Internet portal space, and their most recent acquisition of Bluemountain.com, an online greeting cards producer, had everyone thoroughly confused as to what exactly this company is trying to do. Compounding the confusion were September comments made by AT&T that they were in the process of exploring alternatives regarding their stake in the company. Rumors flew and America Online (AOL) was mentioned as a potential acquirer, but nothing ever materialized. AT&T's former broadband division President, Leo Hindery, was a proponent of keeping Excite@Home focused on their core business: high-speed Internet service. Unfortunately for ATHM holders, nobody was listening. Now with AT&T seemingly losing the battle to keep their access lines closed to other providers, much of the promise of the broadband services part of Excite@Home is diminished. While this tracking stock is a step in the right direction, the lift they're enjoying today is likely to be short lived as investors wonder if they're not alone in struggling to figure out where Excite@Home intends to position itself. - MG