To: Anthony@Pacific who wrote (46819 ) 11/26/1999 8:25:00 PM From: Junkyardawg Respond to of 122088
IMA: IMA chooses Blaze e-CRM technoloy to give its new Internet Component Architecture (iCA) the edge Presswire - November 26, 1999 13:19 M2 PRESSWIRE-26 November 1999-IMA: IMA chooses Blaze e-CRM technoloy to give its new Internet Component Architecture (iCA) the edge (C)1994-99 M2 COMMUNICATIONS LTD * IMA uses Blaze's Advisor solutions to create consistent management of customer interactions across all communication channels London -- IMA (NASDAQ: IMAA) a leading global provider of synchronised, multi- channel e-business solutions, today announced that Blaze Advisor Solutions will be integrated into IMA's Demand Chain Management products and Internet Component Architect (iCA). Blaze Software is the market leader in software that delivers personalised self-service within e-business applications. With this integration, customers can develop and maintain a consistent set of business rules for interaction management across all channels of communication (e.g. phone, e-mail, Web, etc.). IMA's ChannelEDGE product, which is built on the iCA, accesses Blaze Advisor to determine the best response for every customer interaction. The end customer receives significantly better service than through traditional approaches and the enterprise delivers services in a cost-effective and timely manner. As business conditions change, the central administration of the business rules via Blaze Advisor enables business managers and analysts to rapidly refinement company policies and procedures. The rules for doing business are maintained separately from the application code and may be applied instantly and uniformly to each communication conduit. This allows companies to react swiftly to market dynamics without the need for time-consuming application logic changes. "Our integration of Blaze Advisor with the CA and ChannelEDGE is an exciting use of Blaze's solutions. This provides customised attention beyond personalisation to offer the next level of one-to-one interaction between the enterprise and the individual," said David Caldeira, IMA's Senior Vice President, Products Division. 'Together, Blaze and IMA provide the most complete and open path available today for companies to implement customer interaction across multiple contact points. We believe that the products from Blaze Software are best of breed." As a development partner, Blaze Software is a member of IMA's LeverEDGE Alliance program. The two companies have entered a license and marketing agreement. The integrated offering will be backed by joint marketing efforts throughout the world. IMA and Blaze products focus on the meaningful part of the business transaction - the customer," said Joe LeMay, IMA's Vice President of Business Development. In today's competitive marketplace, effective companies must implement e-business solutions that understand and respond to the specific need of their customers." Tom Kelly, President and CEO of Blaze Software, further stated, IMA is known for its industry-leading applications for enterprise-wide management of customer demands and relationships. The CA technology platform is Java-centric and it is an open, Object-oriented (00), component software architecture. This approach to customer interaction management is the way that enterprises today need to deliver service to their clients. Blaze is proud to be included in the CA platform and to provide personalisation to the ChannelEDGE product."