To: $Mogul who wrote (7 ) 2/3/2000 3:22:00 PM From: All Mtn Ski Read Replies (1) | Respond to of 19
Exactis.com and Redherring.com Pair to Send Three Business E-Newsletters to More Than 300,000 Subscribers DENVER, Feb. 3 /PRNewswire/ -- Exactis.com Inc. (Nasdaq: XACT - news), a leading provider of permission-based precision e-mail marketing and communications outsourcing solutions, announced today an agreement with Redherring.com whereby it will send three Redherring.com daily and weekly business e-newsletters to more than 300,000 subscribers. In all, Exactis.com will send and manage approximately five million messages per month on behalf of Redherring.com. Exactis.com will be sending Redherring.com's ''Catch of the Day'' daily newsletter, which has 262,000 subscribers. Subscribers can choose to receive the newsletter in HTML or text form. Exactis.com will also manage Redherring.com's ''The Red Eye'' and ''VC P.S.'' weekly newsletters. These have a combined subscription of approximately 77,000. Redherring.com will use Exactis.com's InformMessaging(SM) solution to meet their immediate newsletter needs and will also use Exactis.com's TargetMessaging(SM) solution for their direct e-mail promotions. TargetMessaging is Exactis.com's new permission-based precision e-mail outsourcing solution for targeting and managing large-scale one-to-one e-mail marketing campaigns. ''Red Herring is the leader in its space and has a successful, large-scale online program -- we're excited to have them as a client,'' said Tom Detmer, Exactis.com president and CEO. ''They'll also be using TargetMessaging, which is an excellent solution for publishers as well as e-commerce companies and will provide them industry-leading targeting, personalization, tracking and reporting capabilities.'' The three newsletters are offered free on the Redherring.com Web site at www.redherring.com/columns. ''Catch of the Day'' comments on trends, people and companies, helping business leaders understand how technology and the Internet are changing the business landscape. It is written by Redherring.com Editor Rafe Needleman. ''The Red Eye'' comprises news, opinion and gossip from Red Herring's Editor-in-Chief Tony Perkins. ''VC P.S.,'' by Redherring.com venture capital editor, Larry Aragon, is a behind-the-scenes perspective on the venture capital community and the new business models, technologies and companies venture capitalists are choosing to fund. Exactis.com plans to launch the Redherring.com InformMessaging program next week. Exactis.com earned Redherring.com's business because its permission-based e-mail solutions are uniquely able to precisely target and personalize messages even at very high message volume and frequency. Also of value was Exactis.com's technology's reliability and ability to scale as clients increase their subscriber bases or increase the frequency of e-mail communications to subscribers.