To: Ga Bard who wrote (8097 ) 12/7/1999 12:01:00 PM From: Frank Fontaine Read Replies (1) | Respond to of 9440
(PR NEWSWIRE) Overseas Markets Respond Favorably to Aqua Vie's Hydrator Li Overseas Markets Respond Favorably to Aqua Vie's Hydrator Line KETCHUM, Idaho, Dec. 7 /PRNewswire/ -- Thomas Gillespie, president and CEO of Aqua Vie Beverage Corporation (OTC Bulletin Board: AVBC), reported today that a recent communication from a spokesman for Batterjee Medical Services (Saudi Arabia) concerning initial shipments by the company into key test markets stated, "So far, we have had nothing but positive feedback from our customers." He noted that the product evokes much curiosity, especially when people realize that it is non-carbonated, and "packed with flavor." Thus far, four flavors -- Avalanche(TM), Harvest(TM), Bamboo(TM), and Paradise(TM) -- have been market tested in Batterjee's distribution area, which encompasses Saudi Arabia and additional countries in Europe and the Middle East. While all flavors have received rave reviews, BMS noted that, consistent with market tests conducted in the United States, each customer tends to favor one or two flavors over the others, with no one flavor being dominant overall. According to information furnished by BMS, the younger generation (13 - 19) in Batterjee's market area has shown tremendous enthusiasm about Aqua Vie Hydrators(TM) and has evidenced keen interest in trying the other flavors. According to current statistics, about 50% to 60% of the Saudi population is under 16 years of age. The Batterjee market tests have generated additional interest in England, Oman, and Australia, with exceptional interest from the UK from a distributor who has already put together a preliminary distribution strategy. "It was exceptionally gratifying to receive this response from overseas markets, and such strong indications from so many people interested in making Aqua Vie a global success," said Gillespie. "Feedback such as this reaffirms my belief that we did well to focus considerable efforts on creating a 'bullet-proof' Internet-based marketing and distribution system," he said. Aqua Vie Beverage Corporation develops and markets all natural, lightly flavored, still (non-carbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free and contain no preservatives. Aqua vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all-natural beverages that are lightly flavored is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the new delivery system for Aqua Vie's nutritionally fortified E Line(TM), Elixir(TM), Empower(TM), and Ecstasy(TM), its nutritionally specific line of Aquaceuticals(TM), and Aqua Vie's nonalcoholic wine and champagne beverages made from spring water. For further information about Aqua Vie Beverage Corporation, visit the company's web site at www.aquavie.com. NOTE: Statements contained in this release that are not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that such forward-looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and any periodic filings with the Securities and Exchange Commission. SOURCE Aqua Vie Beverage Corporation -0- 12/07/1999 /CONTACT: Thomas Gillespie of Aqua Vie Beverage Corporation, 208-622-7292; or Madeleine Franco of Jordan Richard Assoc., 801-268-8610/ /Web site: jordanrichard.com /Web site: aquavie.com (AVBC) CO: Aqua Vie Beverage Corporation; Batterjee Medical Services ST: Idaho, Saudi Arabia IN: FOD REA SU: PDT *** end of story ***