To: John Carragher who wrote (2168 ) 12/9/1999 8:03:00 AM From: rupert1 Read Replies (1) | Respond to of 2908
New Client Announced:efollett.com and Net Perceptions Link-Up To Offer Students Personalized Service OAK BROOK, Ill., Dec. 9 /PRNewswire/ -- efollett.com, the world's first and largest online college bookstore, is getting to know and better understand its customers' buying habits and preferences by linking with Net Perceptions (Nasdaq: NETP - news), the world's preeminent developer and supplier of real-time personalization solutions to give students a personalized Web experience. The Net Perceptions technology predicts an individual's preferences and makes specific recommendations accordingly. Starting with the January 2000 back-to-school rush, Net Perceptions will collect activity data from the efollett.com site by observing real-time behavior, such as click-throughs and purchase histories. By the fall 2000 rush, students will log on as personal Web users and receive personalized recommendations for merchandise including study guides, test-prep materials, music, software, supplies, trade books and emblematic items such as sweatshirts, mugs and pennants. ``Students are extremely savvy. They understand and are attuned to the latest marketing strategies and adding real-time personalization recommendation technology to our mix will give us a profound edge in an industry that thrives on personal, one-on-one attention,' said Tim Dorgan, senior vice president of ecommerce for Follett Higher Education Group. ``And, by working with Net Perceptions, the company that set the industry standard in personalization, we can give our customers the absolute best personal service and an even friendlier shopping experience.' ``efollett.com is clearly a leader in their market,' said Steve Larsen, Net Perceptions senior vice president. ``We see their pioneering the use of personalization in this field as the beginning of a trend within the market. In addition, as our first customer within the education arena, efollett.com carries special meaning for us. Net Perceptions' technology evolved out of research conducted at the University of Minnesota, so we're particularly pleased to come full circle and help to serve the academic community that helped launch our company.' Named ``The smartest place to buy textbooks online' by Yahoo! Internet Life Magazine, efollett.com offers students the opportunity to shop the world's largest inventory of new and used textbooks as well as supplies, software, trade books and emblematic items such as sweatshirts, mugs and pennants. With the largest selection of used books priced at 25 percent off, efollett.com's combination of new and low-priced used books provides students with the best value. Follett pioneered online textbook retailing in August 1995 when it developed its first Web site. By 1996 Follett had more than 50 Web sites and celebrated its 100th site in 1998. In January of 1999, Follett created a central Web site -- efollett.com -- for the more than 500 bookstores that it operates and began offering independent and institutionally managed bookstores the opportunity to ``Get Online' by becoming efollett.com partners. Today, efollett.com represents more than 1,000 college campuses in the United States and Canada.