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Technology Stocks : Digimarc (DMRC) -- Ignore unavailable to you. Want to Upgrade?

To: blankmind who wrote (21)	12/11/1999 9:21:00 AM
From: blankmind	Read Replies (1) \| Respond to of 266

Paper as Portal (from the digimarc website and the future of digimarc) Digimarc is currently developing a fundamentally new way to access and use the Internet by embedding imperceptible digital data in traditional and digital media. This includes printed materials such as magazine advertisements, articles, covers and subscription cards; direct mailers; packaging; debit and credit cards; greeting cards; coupons; catalogues; tickets; business cards; and digital content such as video, images and other creative properties in digital form. The embedded data creates a bridge between these materials and the Internet, permitting users to link directly to relevant Web destinations without any typing or mouse clicks. Our technology gives digital capabilities to physical media allowing new forms of interaction with the digital world and enhancing publishing, advertising and electronic commerce. Bridging the Physical and Digital Worlds and Enhancing the Use of the Internet By embedding data into their media content, owners can enable their materials to talk directly to the Web. We have designed our reader technology to detect and read this data through cameras, scanners and other image capture devices connected to personal computers and other digital devices. When the data is read, our software is designed to initiate the display of Web destinations or launch Web-based applications specified by the creators of the media content. We believe these Paper as Portal applications will benefit users by providing ??no click?? direct access to Internet-based information and e-commerce opportunities. For example, a magazine advertisement that has been embedded with our digital data will allow a user to hold the magazine page up to a digital camera enabled with our proprietary reader technology and be taken directly to the Web destination specified by the advertiser. As online business models evolve and the amount of business transacted on the Internet increases, enterprises are seeking new Internet solutions that will enable them to develop, maintain and leverage relationships with consumers, users and affiliates. We believe our Paper as Portal products will bridge the two separate commerce systems in place right now: traditional and electronic commerce. Digimarc-enabled images will facilitate cost-effective, integrated marketing by linking traditional marketing materials to the Internet-allowing print materials to become direct portals to the Internet and other digital processing environments. digimarc.com For further information email us at: PaperAsPortal@digimarc.com. ¸ 1999 Digimarc Corporation. All rights reserved. Copyright notice ? Privacy statemen