Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Jim McMannis who wrote (93908)	12/13/1999 7:59:00 PM
From: John F. Dowd	Respond to of 186894

JMM: Most good, smart oems do coop ads- best dollars ever spent. The Intel Inside campaign is all subsidized to a certain extent. JFD

To: Jim McMannis who wrote (93908)	12/13/1999 8:59:00 PM
From: Paul Engel	Read Replies (2) \| Respond to of 186894

McPanic - Re: "Does Intel subsidize retailer adds, by chance?" Of course. Intel gives each retailer $175,000 for each PC in each ad for each week that it is advertised. They give the retailer an additional $538,213 if no AMD ads appear concurrently with the Intel ad. Further, every member of the FTC and DOJ is given an all expenses paid vacation for two to the South Pacific Island of their choice, for three weeks, including a private, chartered Boeing 777 with full crew - this is done to make sure their are no legal repercussions from the advertising kick-backs. Paul

To: Jim McMannis who wrote (93908)	12/14/1999 8:03:00 AM
From: Fred Fahmy	Read Replies (2) \| Respond to of 186894

<Does Intel subsidize retailer adds, by chance?> I would assume at least some of the adds are subsidized. It's called co-op advertising, and these dollars along with other forms of soft money are part of any successful high powered marketing program. It's not a crime...it's good business strategy. Intel's marketing has always been a strength....and Intel's financial success has provided Marketing with plenty of resources to use as they see fit. Perhaps one day when AMD's balance sheet stops looking as bloody as the opening scene from Saving Private Ryan, they too will be able to afford more advertising dollars <gg>. FF