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To: Eric Jacobson who wrote (1123)12/21/1999 3:12:00 PM
From: unclewest  Read Replies (3) | Respond to of 6516
 
So, they could generate approx. $750 million in advertising revenue from the current 2.7 million user base, and the user base could reach 40 million. Are these not stunning numbers?

yes....and if you really want to get numb...remember....

those numbers are only for the USA.



To: Eric Jacobson who wrote (1123)12/21/1999 4:27:00 PM
From: Grantcw  Read Replies (1) | Respond to of 6516
 
Hello Eric,

I noticed this from your post.

While the TV Guide IPG reaches only 2.7 million cable TV homes now, it can potentially reach up to 40 million homes as soon as digital set top boxes with cable modems are available.

Is the article insinuating that sometime in the near future the 40 million number could come to fruition? Perhaps calendar 2000?

There have got to be some good margins on those revenues too considering its more of a service than anything else.

Thoughts?

cw