Peppers and Rogers Group Selects MessageMedia to Deliver 'INSIDE 1to1' E-mail Newsletter
Marketing thought leaders continue to drive the importance of one-to-one marketing practices
BOULDER, Colo.--(BUSINESS WIRE)--Jan. 6, 2000-- MessageMedia Inc., a leading provider of marketing and customer relationship management services, announced today it has been selected by one-to-one marketing experts Peppers and Rogers Group, to deliver its weekly newsletter, INSIDE 1to1®, to over 100,000 current readers around the world. This recent initiative is one of several continuous efforts between MessageMedia and Peppers and Rogers Group to help companies adopt permission-based, one-to-one, e-mail marketing practices.
INSIDE 1to1 is a free, opt-in electronic newsletter for professionals in the Customer Relationship Management (CRM) field. The newsletter offers marketers from all industries insight on implementing one-to-one initiatives and applications to enhance customer relationships. The content is a lively, easy-to-read and timely mix of exclusive commentary from Don Peppers and Dr. Martha Rogers on CRM-related issues, and hard-news and feature articles about companies that implement one-to-one marketing and the technologies that drive CRM.
Upon subscription, marketers can elect to receive a text-only version or a graphically-enriched HTML version. Interested readers can become a subscriber to INSIDE 1to1 by emailing mailto:peppersandrogers@inside.1to1.com.
''E-commerce and CRM will thrive only if marketers figure out how to manage an ongoing dialogue with their customers, one customer at a time,'' said Don Peppers of Peppers and Rogers Group. ''INSIDE 1to1 contains the kind of commentary and advice that we think will be relevant to anyone engaged in CRM at their own organization. E-mail marketing is an important emerging tool for CRM strategists, and MessageMedia understands this technique extremely well.''
''Now that marketers are aware of the benefits of e-mail marketing, this is the time to drive home the importance of proper techniques,'' said Liz Wallace, senior vice president of sales and service for MessageMedia. ''Peppers and Rogers' newsletter provides its audience access to profound advice and information, applicable to e-mail and other interactive marketing campaigns.''
Later this month, MessageMedia will also deliver 1to1Opportunities®, a twice-monthly information e-mail that features Peppers and Rogers Group products and services. Offered as an additional newsletter series for INSIDE 1TO1 subscribers, 1to1Opportunities will link directly to Peppers and Rogers Group's Web site 1to1.com and promote upcoming workshops, seminars, speaking engagements, and special promotional offers for books, magazines and other related one-to-one marketing tools.
Last June, MessageMedia and Peppers and Rogers Group formed a strategic alliance in response to marketers' demands for strategic, online, direct marketing and customer relationship management solutions. Currently, the two companies jointly host a seminar series and conduct E-mail University, a comprehensive educational program.
About Peppers and Rogers Group
Peppers and Rogers Group was founded in 1993 by Don Peppers, Martha Rogers, Ph.D and Bob Dorf, who is now the firm's president. Peppers and Rogers Group is widely respected for its ability to understand and communicate how technology is changing the way companies build relationships with their customers. One-to-one (or 1to1) strategy is based on a bedrock concept: Treat different customers differently. This simple, logical concept has been supercharged in recent years, thanks to the emergence of powerful, reasonably-priced new technologies that speed the flow of critical business information and make it possible to mass customize products for individual customers.
Peppers and Rogers Group has worked with 1-800-FLOWERS, American Cancer Society, American Heart Association, Ford Motor Company, Hewlett-Packard, Novartis SA, Royal Bank of Canada, Vodafone, Wolters Kluwer and a roster of industry leaders among the most advanced implementers of one-to-one marketing strategies. Headquartered in Stamford, Conn., with offices in California, the U.K., Mexico, Brazil and South Africa, Peppers and Rogers Group has more than 160 employees world-wide and was named to the 1998 Inc. 500 list of America's fastest growing private companies.
About MessageMedia Inc.
MessageMedia (Nasdaq:MESG - news) is a leading provider of email-based Customer Relationship Management and direct marketing services. The company offers a comprehensive suite of outsource messaging services for information delivery, e-commerce services, permission-based direct marketing, ongoing customer communications and real-time customer feedback solutions using industry standard Internet protocols. MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing, software and electronic commerce industries. Clients include Cisco, E*TRADE, AOL, Apple, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann.
Investors in MessageMedia include SOFTBANK and its affiliates, which constitute the world's largest investors in the Internet and Pequot Capital Management, a Connecticut-based research-intensive investment firm.
''Safe Harbor'' Statement Under the Private Securities Litigation Reform Act. With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 1998 and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
MessageMedia Inc.
6060 Spine Road, Boulder, Colo. 80301
Phone: (303) 440-7550; Fax: (303) 440-0303; messagemedia.com
Contact:
MessageMedia Inc.
Tom Ferrell, Director of Corporate Communications
303/440-7550
mailto:tferrell@messagemedia.com
or
Edelman Public Relations Worldwide
Renee Schwager, Account Executive
312/297-7430
mailto:renee_schwager@edelman.com
or
Peppers and Rogers Group
Kathryn Kavicky, Director of Communications
203/316-5121
mailto:kkavicky@1to1.com
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