To: engineer who wrote (60850 ) 1/7/2000 10:42:00 PM From: Ruffian Respond to of 152472
Motorola Makes Bold Showing By Peggy Albright LAS VEGAS—It was out with the old, in with the new–or “renewed”–at the 2000 International Consumer Electronics Show in Las Vegas last week. Wireless manufacturers used their presence at the show to project their direction, polish their image and maintain their profile–and fire imaginations that had come to see glittering gadgets. Qualcomm, which is selling its handset business to Kyocera Corp., had just the bare semblance of an exhibit. The company used its convention floor booth to showcase the PDQ phone, Thin Phone and Globalstar handsets, but a good portion of the display's shelving sat bare and unused–a reflection of the company's new direction. As everyone knows, Qualcomm's future lies in CDMA chips. In contrast, Motorola has worked diligently to remake its image and redirect its business after missing the first digital wave. The company used the CES show to debut a purportedly “new” Motorola–the company wants to be perceived as consumer savvy, glitzy and futuristic. Thus practically every product displayed at the company's booth–across the floor from Qualcomm's display–was brand new or improved. If the crowds elbowing their way to Motorola's countertops indicate market interest, Motorola had that too. Motorola's list of new products, unveiled and ready to ship this quarter, are too numerous to list: One highlight was the 3-ounce “V.Series” phones for U.S. GSM and CDMA carriers. Industry watchers have wondered when the “V” phone–already available in Europe and Asia–would hit the American market. Now it appears it will have a Web browser too. The company unveiled a new design platform for all CDMA, GSM and TDMA phones that, depending on the particular handset, can include a microbrowser or FM radio and possesses a new curved shape designed to fit the contours of the user's hand and face. The big “Mo” also sought attention with working prototypes of future designs, such as video cameras, a PDA and a wristwatch equipped with wireless phones. Whether these devices ever reach the market, of course, doesn't matter now–they were on display to fire the imagination and burnish the company's image as a forward-thinking player. Across the showroom, Audiovox Communications Corp. representatives said their firm was working to increase its market presence. The company unveiled two new dual-band GSM phones with multilingual displays, games and calculators. One high-end version has voice-activated dialing, data/fax capabilities and Tegic Corp.'s T-9 Text inputting capability. The firm said the devices will be out in the second quarter. Ericsson and Nokia displayed products already unveiled at other recent events, such as Comdex or Telecom 99, and neither made a big push to break new ground here. Powerful but tiny accessories did generate a reaction at the Ericsson booth. These included the Bluetooth-facilitated wireless phone headset, the Chatboard, a keyboard attachment for the T18z and I888 WORLD phone and the postage stamp-sized MP3 digital music player for GSM phones. Nokia received a CES Innovations 2000 best of show award for its 8800 series of phones, like the 8860 model that AT&T Wireless Services began selling in October. The supplier was touting that and its 7100 series wireless Internet phones. If anyone in the consumer market didn't already know it, the wireless equipment shown here proved that mobile phones, soon to have the capability to browse the Internet, are all about the future. Certainly that was the intent of the firms that displayed their wares.