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Technology Stocks : MAGIC SOFTWARE-MGIC -- Ignore unavailable to you. Want to Upgrade?

To: paper man who wrote (137)	1/10/2000 1:17:00 AM
From: Dale Baker	Read Replies (1) \| Respond to of 219

MGIC isn't a sexy high-profile company; looks like it's building a new base in this range for a while. I kept part of my position as a long-term hold with a multi-year horizon, as long as the fundamental story stays intact. I don't have any particular feelings about the next month or two.

To: paper man who wrote (137)	3/7/2000 7:46:00 AM
From: Dorine Essey	Read Replies (1) \| Respond to of 219

RESEARCH ALERT-Merill starts Magic Software -------------------------------------------------------------------------------- LONDON, March 7 (Reuters) - Merrill Lynch said in a research report that it had initiated coverage of Israel's Magic Software Enterprises Ltd MGIC.O with a buy recommendation. -- "Magic has developed a computer language so simple to use that it saves 80%-90% of programming time, over more traditional tools like Oracle's developer 2000 and Progress," said analyst Tal Liani. -- Sees 12-month price objective $40. -- "A two-pronged strategy was implemented in 1998: a) vertical integration to gain the mark-up generated by the software houses; & b) a focus on e-business and CRM applications. -- "The success was immediately noticed: the Company launched its first e-commerce module in September 1999 and has gained already 14 contracts. -- "Also, Magic's Linux offering is another source for an upside. All Magic's applications are ready for Linux. It has also recently released the first native Linux development tool. -- "We attribute a lot of value to Magic's strong marketing channels: it has presence in 50 countries and work directly or through 2,500 software houses, which exclusively develop and market Magic applications. -- "To conclude the upside, we see three sources of a further rerating: the shift in focus on to the applications market; P&L-enhancing acquisitions; and the Linux upside. REUTERS Rtr 04:47 03-07-00