To: JRI who wrote (151252 ) 1/13/2000 7:37:00 PM From: rudedog Respond to of 176387
John - there is an axiom which says "you can buy the business but you can't buy the customers".* Gateway could be Dell's low/middle end consumer brand....Dell would be the high-end consumer, corporate brand...making clear dilineation in the consumer's mind (which is, currently, not the case) If DELL invested 10% of what a GTW acquisition would cost into creating a compelling consumer proposition based on their own notion of serving the consumer, along with a few key hires and some R&D, they could surpass GTW's current consumer share. * Perfect up-sell (consumer) sales cycle...Gateway to Dell...life-long customer... The product lines overlap quite a bit, and DELL would end up with a complex roadmap which would have to be pruned. Would customers who bought GTW commercial products for SMB transition to a DELL product? Maybe, but if so DELL could get them more cheaply through focused sales efforts...* Dell could benefit from/expand AOL Time Warner relationship (of Gateway's) Here again, DELL should be able to cut their own, more favorable deals. I am surprised they have not. The business value of that deal has yet to be proven, although it was great press. * Defensive...eliminates one possible direct competitor...who, one day, may eat into corporate biz...certainly a barrier to expanded consumer sales.... I think the established consumer players (CPQ and to a lesser extent HP) would benefit more. * "Out-of-box" ops..Gateway has shown more cunning, quicker-to-the-mark..in understanding this ops..this trend...possibly...one big growth op is leveraging current (consumer) customer relationship to sell a lot of other stuff...financing, too... Yes, but why can't DELL just do equivalent but better programs on their own, a whole lot more cheaply? That's what they did in the commercial space. * Increased leverage in supplier relationships....due to bigger purchases...more cost savings... I think DELL is already at the top of the food chain there - they probably can not wring much more out of the suppliers than they already have. They are already so good at arm-twisting that they can put suppliers in the ditch if the business projections are just a little off... They probably need to guard the health of their supply chain more than they need lower prices, since there might be a point or two at most before they start cutting into the bone with their suppliers.* Potential cost savings due to administrative personnel cuts (higher sales per employee, combined Dell/Gateway, then as separate entities).... Worked for CPQ... NOT!!! In a long series of tech mergers, I have rarely seen any improvements in efficiency, and DELL is already the gold standard in efficient operation. Although I'd like to see Dell consider "bets" in handhelds, storage, and other e-commerce....If Dell would do a bigger purchase, GTW would seem on the screen (again, probably fantasy, but assuming Waitt and Dell would get along).... I guess we will have to disagree on this one.