To: Tom Clarke who wrote (35 ) 3/1/2000 1:54:00 PM From: Dorine Essey Read Replies (1) | Respond to of 46
CORRECTING AND REPLACING PREVIOUS FOGDOG SPORTS NEWS RELEASE BUSINESS EDITORS -------------------------------------------------------------------------------- REDWOOD CITY, Calif.--(BUSINESS WIRE)--March 1, 2000-- Surveys Point to Fogdog Winning the War for Online Sporting Goods Supremacy Fortune Magazine Names Fogdog Fourth Best Web Store Overall The war among Web-based sporting goods retailers is fierce. New sites are popping up all the time with different concepts to capture consumer attention. But what really sells merchandise on Internet sites, according to a recent Fortune Magazine survey by "a SWAT team of e-analysts" who stress-tested the top 50 shopping sites in all categories, is easy navigation and excellent customer service. Above all, Internet-only sporting goods retailer Fogdog Sports (Nasdaq:FOGD.O) is the leader in its category. The study, conducted during the 1999 holiday season, rated the sites on ease of navigation, product presentation, customer service and shipping. Overall, Fogdog (www.fogdog.com), ranked ahead of such giants as Amazon.com (Nasdaq:AMZN), Lands' End (NYSE:LE.N) and REI.com. None of Fogdog's sporting goods category competitors was included. The study supports the belief of e-commerce analysts that a convenient shopping experience with superior customer service is the final word in e-tailing. "The battle among sports e-commerce sites may be won at the little-people level: customer service," writes Noah Liberman, a Street and Smith's Sportsbusiness Journal columnist who listed Fogdog's recently published customer service standards as a model. "This kind of independent endorsement proves again that the celebrities at Fogdog are the everyday players on our team of sports consultants who bring customer service to the highest level," said Tim Harrington, CEO. "They are the true stars of our company." Fogdog has consistently ranked as the leading sporting goods site in visitors and is the only sporting goods site in Media Metrix's Internet Top 100 shopping sites based on traffic. In addition, Fogdog has received a number of awards this year that recognize its commitment to consumers. The Gomez Advisors Spring 2000 Sports Store Scorecard rated Fogdog the best overall sporting goods site and ranked Fogdog as the best place to shop in all four of Gomez.com's customer profile categories. Sports Trend magazine recently selected Fogdog as "Trendsetter of the Year" in the Virtual Retailer category. Fogdog also received the Kurt Salmon Associates' Annual "CFI Award" for consumer-focused innovation. About Fogdog Sports