| An SI Board Since October 1999 |
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FOGD |
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Fogdog, Inc. has filed its S-1.
Web site: fogdog.com
From the S-1:
We are a leading online retailer of sporting goods. We have designed fogdog.com, our online store, to offer extensive product selection, detailed product information and a personalized shopping experience. We believe that we offer the largest selection of sporting goods online, with up to 60,000 distinct stock keeping units representing more than 500 brands in all major sports categories. Fogdog.com features a collection of specialty shops, including soccer, baseball, golf, outdoors, fan/memorabilia and other popular categories, organized to appeal to a broad base of customers from the avid enthusiast to the occasional participant. We provide information and analysis authored by experts, helpful shopping services and innovative merchandising. According to Media Metrix, Inc., our web site received more visits during July 1999 than any other online sporting goods retailer focusing exclusively on sporting goods.
Original filing date: September 27, 1999
Exchange: Nasdaq
Anticipated gross proceeds from IPO: $60.0 MM
Proposed symbol: FOGD
Underwriters: Credit Suisse First Boston, J.P. Morgan & Co., Thomas Weisel Partners LLC, Warburg Dillon Reed LLC
Nike holds options for a 12.3% pre-IPO interest in the company.
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