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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?

To: StockHawk who wrote (16639)	1/27/2000 11:14:00 PM
From: chaz	Read Replies (1) \| Respond to of 54805

When I first read that, I questioned it because is was the opposite of what happened during my own business career. Granted magazine publishers are not in high-tech businesses, but only in the rarest of situations was a new comer, even with a most compelling story, able to capture markets quickly. Drastically lower advertisng prices were no proof of performance...that people would turn to the new publication. Advertisers, thought to be highly innovative, are actually remarkably conservative. Breaking up last year's media plan is incredibly difficult. I suspect that if the high-tech product is being sold to consumer markets, price sensitivity is a driver. If sold to business markets, is it not less so? What's been the actual experience of the industry marketing people on the thread...can we actually verify this, or contradict it? Chaz