To: the hube who wrote (16647 ) 4/9/2000 11:04:00 AM From: the dodger Read Replies (1) | Respond to of 54805
John, Just read your great report on WIND. (what can I say? -- next week I plan to take down the Christmas tree(g)) Just a couple of questions/comments. Question: I saw no mention of RadiSys (RSYS) as a competitor. Was this an oversight? Or am I misunderstanding something about RadiSys? From Yahoo 'market profile' site... "...RadiSys Corp. develops, produces and markets embedded computer applications used by OEMs for products in manufacturing automation, telecommunications, medical devices, transportation, and test and measurement industries. For the fiscal year ended 12/31/99, revenues 35% to $251.1 million. Net income totaled $19 million, up from $7.8 million..." Comment: Technology such as programming tends to move from the simple towards the complex due to the 'virtuous cycle'...eloquent programming demands higher processing speeds and memory...so higher processing speeds and memory are made available, which leads to even more eloquent programming, and so on and so on... Right now, most OEMs are still doing this programming 'in house'. (I believe you estimated 85%.) I think there are several forces that are working together that will change this. You alluded to most of these -- I'm just attempting to tie them all together. 1. The desire for even more sophisticated programming. And if you're a start-up company making cell phones, you don't want to allocate precious VC money towards a giant in-house programming department -- you want to make cell phones. As the off-the-shelf programming base grows, so does it's level of sophistication. 2. Integration. We're entering the "blue tooth" mentality age of technology. Every product is expected to communicate and understand every other product. The industry is silently screaming for a standard, and the dominant player has the best chance of becoming that standard. (Plus, if your in-house programmers make an integration mistake, your product could be 'dead meat' before it reaches to retailer's shelf. Why chance that?) 3. Cost: Always a big factor in any product, and off-the-rack will always be cheaper than tailor-made. Imagine writing your own O/S just to sell a computer. Twenty years ago when options were limited, the answer was 'yes' or 'maybe'...but today -- 'never'. 4. Time-to-market. A product's date with obsolescence is continually becoming shorter. Custom programming not only requires a lot of money -- but it take a lot of precious time. Even if I'm wrong about all four of these points, I think WIND can still be a big winner, assuming they just hold on to their share of the embedded market as it naturally expands. The estimates I've heard is a ten-fold increase in something like five years. If WIND, in addition. can capture a substancial portion of the current in-house business -- which I think they will -- revenue/earnings could be explosive. Thanks again for your time and effort putting the report together. "the dodger"