To: rudedog who wrote (153302 ) 2/9/2000 4:54:00 PM From: D.J.Smyth Read Replies (2) | Respond to of 176387
rude. you make a plausible argument for not owning Dell, the stock. however; there are PC price points which will never be ceded by suppliers. this results in establishing a base price point; or stable ASP. Or, on the other hand, if you break the stable ASP for too long you loose your supplier base. Once you lose your supplier base, you have the "heating oil" effect witnessed this past month. If, as you suggest, HWP, CPQ, IBM (Triumverite) use the PC as a continued loss leader, the functionality (available options) of the PC will also decrease. If the functionality of the PC decreases, the other factors of Triumverite's business will very rapidly suffer. You cannot continually whip your favorite child and expect the other children not to rebel. If the Triumverite excersized the PC as the loss leader, they will in effect be killing the goose that lays their eggs. ALL SYSTEMS UPON WHICH THE TRIUMVARITE BUILDS IS PC CENTRIC. The buyers of "other equipment" and "other services" will demand price erosion on ALL FACETS as well. It's kill or be eaten. Price erosion on ALL FACETS leads to broken suppliers and non-available parts. The ultimate result is a non-functioning PC economy where making a profit is the domain of only one or two. A 40% erosion in ASP would equal a 70% erosion of the supplier base. The sum of the parts are not created to withstand a total erosion of the whole. Functionality suffers; all other revenue forms suffer. Functionality is NOT decreasing in PCs. It is INCREASING WITH INCREASING NEEDS. The 3g picture will require complete renovation of functionality over the next two to three years. That is "complete". The major problem I have with the PC for Asia, where world growth is shifting, is the complex language. Keyboards don't cut it (thus mobile phones are more prevelant). Nokia believes the mobiles will be all the Asians need. Dell has some opportunities here to re-invent PC centric designs. Their model needs to force them into innovation as opposed to rennovation.