To: jon_ewad who wrote (20400 ) 9/10/2000 12:17:29 PM From: jonewad Respond to of 57584 IAAC to offer B2B International trading solution to online brokers/dealers. Wonder what would happen if they GAVE their "proprietory" software away in exchange for "order flow"? WINTER PARK, Fla.--(BUSINESS WIRE)--Sept. 7, 2000--The Directors of International Assets Holding Corp. ("The Company")(Nasdaq:IAAC) appointed William C. Dennis, Jr., to the position of president and chief operating officer effective immediately. Mr. Dennis, a former senior executive at both Merrill Lynch and Freedom Securities, will oversee day-to-day operations of the Company, a financial services firm whose subsidiaries specialize in market making of international securities and private client brokerage. Diego J. Veitia, Chairman of the Board, stated, "We are delighted to have Bill on board. His vast experience in both brokerage and international markets uniquely qualifies him to lead our Company to the next level. With the January 2000 launch of our global online trading platform and the yearly doubling of our market making business, it is extremely important that we continue to strengthen our management team. Bill is a most welcome addition." Over the past two months, Mr. Dennis, as an Advisor to the Chairman, has worked closely with senior management and the Company's operating team to finalize the firm's strategic offering and to raise capital to support the Company's growth. "I am particularly pleased to join International Assets at a time when the Company is so uniquely positioned to capitalize on growing interest in international securities trading," said Mr. Dennis. "U.S. investor interest in international securities has been growing at a rate of more than 20 percent per year over the past several years. We plan to take full advantage of the growing market, leveraging our existing business with new technology and strategic alliances. In the coming months we will be in a position to offer an exciting B2B international trading solution to online broker/dealers, making our real time quotes and execution of foreign securities directly available to their retail clients on a private label basis." International Assets Holding Corporation is an independent financial services firm dedicated to the concept of global diversification and the long-term value of global investing. Founded in 1987 and publicly traded since 1994, the Company's business is conducted through three principal operating subsidiaries. International Assets Advisory Corp. (IAAC; www.iaac.com) is a leading market maker in foreign securities providing liquidity and trade execution to financial institutions and their global client base. INTLTRADER.COM, Inc. (www.intltrader.com) is a securities broker offering low cost online trading of foreign and domestic securities using the Internet. Global Assets Advisors (GAA) is a registered investment advisor specializing in professional global money management for high net-worth individuals and institutions. CONTACT: The Torrenzano Group, New York Richard Mulieri, 212/681-1700 x125 KEYWORD: FLORIDA BW2229 SEP 07,2000 6:22 PACIFIC 9:22 EASTERN