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To: MileHigh who wrote (10344)	2/28/2000 2:38:00 PM
From: John Stichnoth	Read Replies (1) \| Respond to of 29986

Hi MH--I think the IRID campaign was considered poor because the number of extreme "adventurers", who really get away from civilzation's support, is very small. Most potential viewers would react with, "That's nice, but I'm never going to be on the top of K2." The consensus was (with which I agree) that a connection to the user's daily life is needed. A lot of us find ourselves occasionally in unusual circumstances, just out of our normal territory, and maybe needing help. Also, agree with your statement that there were lots of other reasons for irid's failure. One of which was lack of coordination between advertising and infrastructure support. I do remember, now that you mention it, that irid got lots of inquiries that they failed to respond to. So, maybe the campaign wasn't so bad! But, I still don't want to see anything that might remind people of the irid campaign. On size of the hunters market--A brief search found a site that stated that there were 195K hunting licenses issued in Maryland in 1975. Maryland's an active hunting state, but small, I believe. Project that out to 50 states and we get "lots". (Is that a good enough estimate?) Best, John PS--Did you ever get back into Rambus? (I didn't.)

To: MileHigh who wrote (10344)	2/28/2000 3:22:00 PM
From: quidditch	Read Replies (3) \| Respond to of 29986

Interesting concatenation of "views" here, what with Mile High's suggested story board (not to mention Climber's "Into Thin Hair"--you mean, Climber, Mile High forehead, like mine? <gg>). But a semi-serious point to make here: one of the most controversial aspects of the disastrous and fatal summit attempt of Everest in spring 1996 documented by Krakauer's riveting book was one of the paying climber's media ambitions: This 30-something Manhattan demi-socialite thought she would make a splash by broadcasting her day-by-day progess to her editor (a fancy NYC mag) via her Immarsat phone (I think it was). The problem, it required two additional sherpas just to lug her gear up the mountain, diverting scarce time and resources from what could have been used to more critical and life-saving effect. I am summarizing broadly here, but the fall out from that attempted ascent (some made it; some not) was a wild free-for-all in the mountaineering and magazining fraternities, with much of the opprobrium focused on this woman's arrogant and egocentric indulgence. Mile High's storyboard would launch into a hotbed of interest. Whether it makes marketing sense, I couldn't tell you. Steve PS Was it you, Mile High, or Rick whom I urged to read "Into Thin Air". No report back. By the way, anyone hear from Tim A. recently?