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Technology Stocks : Optimal Robotics Corp. (OPMR) -- Ignore unavailable to you. Want to Upgrade?

To: J_W who wrote (181)	3/13/2000 1:45:00 PM
From: J_W	Read Replies (1) \| Respond to of 325

OPMR business strategy from the filing: Our Business Strategy Our primary objectives are to install more U-Scan Express systems in additional supermarkets and supercenters, to begin installing U-Scan Express and other self-checkout systems in other kinds of stores, and to initiate sales and installations of our systems in Europe. Key elements of our business strategy are to: Increase Installations in Existing and New Supermarket and Supercenter Accounts. We plan to increase our penetration of existing customer accounts and increase the size of our direct sales force in order to sell to new customers in North America. We are continuing to develop opportunities in Europe. Extend Retail Applications of Our Products and Services. In addition to our focus on transactions for supermarkets and supercenters, we have recently introduced two new products, U-Scan Carousel and U-Scan Solo, that have been designed to extend the retail applications of our U-Scan self-checkout technology. Much like the U-Scan Express, each of these new applications enables customers to scan, bag and pay for their purchases with limited or no assistance from store personnel. U-Scan Carousel To meet the demands of existing and new customers, U-Scan Carousel has been configured as a six-bag self-checkout system which can accommodate large order purchases. The U-Scan Carousel utilizes U-Scan technology that has been specifically adapted to handle large orders in the following high volume retail outlets: . warehouse stores, . general merchandise stores, . home improvement centers, and . other big-box retailers. This larger configuration enables these retailers to address the labor shortage found in many markets while providing a more convenient shopping experience. U-Scan Solo U-Scan Solo is a one-bag self-checkout station in which our U-Scan technology has been adapted to meet the needs of small footprint retail establishments such as drug stores, convenience stores and general merchandise stores, as well as for satellite areas, such as floral and video departments, in supermarkets and supercenters. The U-Scan Carousel and the U-Scan Solo are the direct results of our research and development efforts. We remain committed to developing other new products like U-Scan Carousel and U-Scan Solo on a timely and cost-effective basis and continuing to improve our current products. Capitalize on e-Commerce Opportunities. We are exploring various e-commerce opportunities as a means of generating additional revenue from U-Scan stations. Among these are the following: . We estimate that with over 45 million customer transactions through U- Scan Express systems in 1999, U-Scan touchscreens received over two million hours of "eyeball" time. U-Scan touchscreens can act as portals for interactive marketing and advertising solutions. Because we are on- line to all of our systems, we can deliver targeted interactive advertising and promotions to the customer on U-Scan touchscreens as well as relational advertising for other products or services. . Our self-checkout solutions can be integrated with and used to help enhance a retailer's e-commerce strategy. A U-Scan system can act as an e-commerce accelerator because it automates the order fulfillment process. As shoppers transition to "clicks and mortar" shopping experiences, we believe our systems will enable shoppers to physically complete their on-line transactions faster and easier. Assume Assembly of U-Scan Express. Upon the termination of PSC's exclusive assembly rights on December 31, 2000, we will assume the assembly of the U-Scan Express in our Plattsburgh, New York facility (in addition to the final software configuration and the quality assurance tasks we already perform in Plattsburgh). We believe that assuming the assembly of our systems will result in a material increase in our gross and operating margins.