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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: 5dave22 who wrote (98450)	3/14/2000 6:41:00 PM
From: Cirruslvr	Read Replies (1) \| Respond to of 1570293

Dave - RE: "I'm speaking of corporate dollars, with a national branding campaign. Big time stuff, network television, to build an image. Corporate image. They FINALLY have a great product and they need to build on it." As Jim said, AMD doesn't have big money to spend. I think Intel spent $300M to advertise the PIII. That's close to what what the AThlon may bring in total revenues this quarter! Another thing to consider, the K6-2 gained all that marketshare last year with almost minimal advertising. Does anyone read computer magazines? I don't know if they are advertising there but it would make sense to advertise there. Last Q I saw a three page Athlon advertisement in Business Week and one ad in the WSJ. I don't know if they are continuing that. If they want a stronger chance to get in business PCs they should, but maybe they are waiting for Thunderbird.