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To: s-words who wrote (11414)3/31/2000 2:41:00 AM
From: OpenSea  Read Replies (2) | Respond to of 29986
 
Can someone give me a concise explanation as to why the price of G* is so depressed? Thank you.



To: s-words who wrote (11414)3/31/2000 1:51:00 PM
From: Maurice Winn  Read Replies (1) | Respond to of 29986
 
Allan, I agree that consistent pricing is ideal. Unfortunately, that's just NOT how the universe is built. It's built around fractals and we just have to live with it.

We can buy forward, hedge and so on but to smooth demand over peaks and troughs there is NO other answer but to raise and lower prices according to demand.

Watch the SUV gang gape as they watch the gas price total on the pump now that oil is in short supply! Watch the price of tomatoes when blight hits or the price of strawberries when people just HAVE to have them for Xmas as per tradition.

The thing to do is COMMUNICATE! TELL people that there is a huge surplus of minutes for the next few years and to get in now because it won't last forever. They could pay off their handset using the savings from the cheap and free [off peak] minutes over the first 3 years, then use those savings to buy the latest much cheaper and better handset.

People just LOVE a bargain. A genuine bargain. Not a fake sale. A STACK 'EM HIGH AND SELL 'EM CHEAP genuine get it while you can bargain. That is totally uncool for MBA graduates and marketing tricky dickies, but people are still just wet protoplasm and that's what they like. It means they don't have to work too hard to pay for something they really want.

Setting a 'reasonable' price with room for additional price cuts/incentives later on is the way to make them yawn, think "Oh yes, that's Iridium, obviously with a different name. They are trying to con me into buying a handset for a bust system" and turn away. Make them pay attention. Make them think "Wow! THAT's a bargain. I better grab it NOW." Setting a 'reasonable' price with later cuts is what we have already tried and why the share price headed for bankruptcy levels. People saw it did nothing! Now Bernie is too embarrassed to report the handset sales and MOU on the old plan, which was 31 March, but we are still on plan [Plan E] and we'll be told later this year, or maybe next.

We don't have the luxury of gradually messing around with the price for the next year or two. We need millions of customers and we need them now. The minutes are wasting at a billion a month, going unused into outer space with no value to anyone. That's really, really, bad. They should be sold for what the market will bear.

Undercut terrestrial minute prices and THAT will get some action.

Maurice