To: Bill who wrote (33219 ) 3/31/2000 10:54:00 AM From: Zoltan! Read Replies (3) | Respond to of 77400
Cramer on why he owns Cisco and its valuation: .....OK, here are my thoughts: First, as I have written and said so many times before, these valuations make no sense to me. But a lot of things make no sense to me. I can hardly say I ignore them. I look and think about them every day. I marvel at them. I have chronicled the rising price-to-earnings ratio of Cisco probably better than anyone, including John Chambers, the head of Cisco. The goal is not to dismiss the valuations of stocks; the goal is to figure out how they are being valued and exploit that for profit. But let's say that I decided, arbitrarily, that Cisco should never trade above a 30 multiple because, well, that's what it hasn't traded above in the past. Why is the past a good guide? In the past, our parents owned utility stocks. Were they wiser than us? In the past, we liked to buy companies with cheap multiples to earnings and hope they got dear. Now we like to buy companies that have high multiples to earnings and hope they get dear. That's all that has changed. As I have stressed over and over again, if buying slow-growing companies at cheap prices made you a ton of money, I would do it in a flash. The goal is not to dismiss the valuations of stocks; the goal is to figure out how they are being valued and exploit that for profit. Should the P/E multiple come down because it has historically come down before? Why? Why is the previous benchmark so right? Where is it written that P/E multiples have to contract as a company gets bigger? That's not a way to make money. That's a meaningless statement. And what about this claptrap that everybody owns it so what happens if they want to sell? Hold it, billions upon billions of dollars of stock are sold every day by people who don't want to own Cisco anymore. Billions. These markets are good for 1 million shares up, or you can buy or sell 1 million shares within a point of where Cisco is selling. Ten million? Still not a problem. These markets aren't thin Ponzi schemes that fall apart when somebody refuses to buy somebody else out. You can get out of billions of dollars of Cisco stock because it happens every day! I am not going to sell a stock for valuation purposes, and I am not going to short a stock because it is "overvalued." I am going to own stocks that raise the bar and sell stocks that can't. I am going to own stocks with great organic growth and sell stocks of companies that don't grow. That's the methodology. That's the dreaded "Church of What's Happening Now" that the non-stock-picking intelligentsia thinks is so important. I am not the one defending these valuations; I'm the one exploiting them. I invite you to exploit them with me. That's what this column is about. I am going to own stocks that raise the bar and sell stocks that can't. thestreet.com