To: jackrabbit who wrote (6284 ) 4/5/2000 10:30:00 PM From: KevRupert Respond to of 11568
MCI, Sprint Defend Merger Wednesday April 5, 5:12 pm Eastern Time By KALPANA SRINIVASAN Associated Press Writer WASHINGTON (AP) -- The proposed marriage between two of the nation's top three long-distance carriers had supporters and opponents jousting Wednesday over this question: What's in a name? When it's a brand name, it's important, say consumer advocates and others who are concerned that a proposed merger between the well-known MCI WorldCom and Sprint will curtail competition. MCI and Sprint officials say that names aside, there are hundreds of long-distance competitors that are making headway in attracting new customers. In a recent filing with the FCC, the companies asserted that even after their deal closes, 98 percent of Americans would have at least three long-distance carriers to choose from and 90 percent would have four. ``The genie is out of the bottle in terms of competition,' said Michael H. Salsbury, MCI WorldCom's general counsel, at a Federal Communications Commission forum on the deal Wednesday. ``The customer base is increasingly very well-educated, very price sensitive and very willing to switch carriers.' Several panelists still questioned whether that vibrant market really exists for residential consumers -- who may still lean toward the top three brands rather than a sea of upstarts. ``There is no doubt that the market is changing significantly, but one cannot disregard the market as it exists,' said Gene Kimmelman, co-director of the Washington office of Consumers Union. The Rev. Jesse Jackson of the Rainbow/PUSH Coalition contended many consumers rely on advertising and name brands in making their telecommunications decisions. He added that competition between the three big-name players -- MCI, Sprint and No. 1 carrier AT&T (NYSE:T - news) -- has helped to drive down rates and spur new pricing plans. ``Sprint was seen as a catalyst to competition,' Jackson said. Sprint and MCI are ``talking at best about a market that is just beginning to materialize,' said Sandy Wagner, SBC Communications vice president for federal regulatory matters. SBC, the nation's largest local phone company, is seeking to get into the long-distance business itself within its calling region. But Salsbury and other officials said new competitors are garnering a strong foothold in the long-distance market, even without brand name power and that the entry of the local Bell companies into even a few states to offer long-distance would help drive down prices throughout the market. MCI and Sprint also touted their ability to provide new competition for the local Bell companies, if allowed to combine, and bring consumers more local/long-distance packages. That could mean additional savings for those consumers who don't make a large number of calls, officials said. Some panelists argued that the benefits of increased local phone competition could be achieved by the two companies independently or through some other arrangement other than a merger. Jackson also raised concerns that fiber used to roll out advanced telecommunications services was not being laid in low-income urban areas. He cited parts of downtown Chicago as an example. Jonathan Sallet, MCI's chief policy counsel, said the combined operation of the two companies would help hasten the delivery of Internet services to underserved parts of the country, using the high-speed wireless network the merged businesses would share.