Company Press Release: "Sun Helps Broadcasters Leverage New Digital Technologies to Provide New Forms Of Entertainment, Reach New Customers and Develop New Business Models"
Sun and Its Solutions Providers Facilitate the Production, Management And Distribution of Dramatic New Forms of High-Quality Interactive Content To Multiple Platforms
NAB, Las Vegas, April 10 /PRNewswire/ -- Sun Microsystems' (Nasdaq: SUNW - news),
open, end-to-end solutions and its industry relationships are helping broadcasters extend their
own businesses and capitalize on the convergence of traditional on-air programming with the
Internet. Sun solutions are helping content companies leverage entertainment assets and take
advantage of the accelerating trend toward digital media.
Sun is a leader in open systems and standards supporting digital media creation, management
and distribution. Sun is enabling a new digital economy that helps companies position
themselves for the delivery of content-driven services anywhere, anytime and on any device.
This accelerates the pace at which content companies can take advantage of the new digital
economies to reach new customer appliances such as digital set-top boxes, broadband-enabled
personal computers and personal video recorders.
``Sun is widely recognized for its ability to help traditional businesses take advantage of new
digital technologies and the Internet,' said Doug Kaewert, vice president of Market
Development and Developer Relations at Sun Microsystems, Inc. ``Sun's JavaTV(TM) and
robust family of server and storage systems are helping broadcastors, advertisers, and network
operators build and deliver new, engaging forms of television programming and interactive
content.'
The Sun(TM) platform provides the performance and reliability required to help content
companies manage and deliver vast amounts of high-quality media to literally millions of users.
Sun systems, Java(TM) technologies and key solution provider relationships enable these
companies to create new value-added services, deliver their content across new mediums,
speed product time to market and reduce overall costs. Sun systems have also been the
backbone infrastructure for back-end services and solutions such as subscriber management,
pay-per-view, customer billing and customer relationship management, enabling media
companies to take advantage of new digital economies.
Sun is showcasing its industry partners in a number of strategic solution areas at this year's
NAB. They include:
-- Content management solutions -- to help broadcasters and other content
providers store, retrieve, and re-purpose for multi-channel
distribution their valuable media assets including video clips, audio
files, photographic images, and graphics. Sun's showcase partners
include: Artesia Technologies, Liquid Audio, eMotion, MediaWare and
Virage.
-- Broadband media solutions -- which enable media companies to benefit
from higher bandwidth connections and provide broadcast quality,
interactive video and audio distribution and management. Sun's
best-of-class partner portfolio includes Callisto Media Systems, Real
Networks, ClearBand, iMagicTV, Liberate Technologies, Javu
Technologies, Oracle Corporation, Veon and Vsoft.
-- Content delivery network and service partners -- that help content
providers deliver engaging, high quality customer experiences that
drive e-commerce, interactive advertising, and/or subscription based
business models. Sun's market maker partners include AudioBase, Digital
Island, Enron, Inktomi, iXL and softcom.
-- Media portal-building solutions -- which empower broadcasters,
traditional and new media companies to extend their brand presence to
the web, their audience reach, and generate new revenue streams.
Solutions from Open Market and Vignette provide media rich
infrastructure for developing Web portals.
-- Applications, Services and Enabling Technologies -- for broadcast and
studio operations from DVS, Management Data Media Systems, Nesbit
Systems and Tanning Technology Corp.
About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision ``The Network Is The Computer(TM)' has
propelled Sun Microsystems, Inc. to its position as a leading provider of industrial-strength
hardware, software and services that power the Internet and allow companies worldwide to
``dot-com' their businesses. With $13 billion in annual revenues, Sun can be found in more than
170 countries and on the World Wide Web at sun.com.
NOTE: Sun, Sun Microsystems, the Sun logo, Java and The Network Is The Computer, are
trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other
countries.
SOURCE: Sun Microsystems, Inc.
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