To: MikeM54321 who wrote (6804 ) 4/11/2000 11:10:00 AM From: MikeM54321 Read Replies (1) | Respond to of 12823
Re: ADC Telecommunications Positioning Into Digital TV Thread- Interesting strategic moves by ADCT to move more heavily into digital broadcast TV equipment. Seems like the traditional view of Last Mile is changing more everyday. A more accurate definition of the Last Mile would be, "Anything that connects eyeballs and ears to a new digital world." Including television and radio as they are all starting to blur together. I believe the current stats show only about 2% of the television broadcast market as having been converted to digital format today. So it's clear that ADCT wants a part of the equipment market it takes to upgrade from analog to digital broadcasting. Wish I knew more about the overall market stats. My guess is it's pretty enormous. -MikeM(From Florida) ***********************ADC Receives Digital TV Orders From Three Public Television Broadcasters MINNEAPOLIS, Apr 11, 2000--ADC's Transmitters Making DTV a Reality ADC today announced the receipt of orders exceeding $1.2 million from public television stations for new Digital Television (DTV) transmitter systems. These orders, from three full service public broadcasters, show the commitment of PBS stations to lead the way in bringing DTV to the public as quickly as possible. Louisiana Public Broadcasting purchased ADC's 800 Series solid state transmitter for WLPB-DT in Baton Rouge, La. According to Frank Kleinpeter, director of engineering for the company, "Our research showed that the ADC product offered a very clean, simple and straightforward design. This is important to us since functionality and reliability are key requirements for our DTV system." Detroit Public Television chose ADC's Visionary DT Series inductive output tube transmitter for WTVS-DT in Detroit. "We're pleased with the transmitter package that ADC has put together for us," said Helge Blucher, vice president of engineering and technology for Detroit Public Television. "It is important for public television to be available in a digital format as soon as possible to the people we serve so that we may begin developing its many future uses. We are confident that ADC's transmitter system will serve us well in meeting this goal." Serving Allentown, Pa., Lehigh Valley Public Television has chosen to upgrade its aging analog transmitter at WLVT to a digital-ready unit, while adding the new DTV system for WLVT-DT. "Prior to this purchase we visited ADC's plant in McMurray, Pa. to evaluate the product," said Gil Aykroyd, director of engineering for WLVT. "We were very impressed with the quality of both the product and the manufacturing facility. Also, since we wanted to avoid the complexity of water-cooled systems, ADC's experience with air-cooled, high-power amplifiers helped us feel very comfortable with our decision." The WLVT package includes both a digital-ready Visionary analog unit as well as a Visionary DT digital transmitter. "These orders demonstrate the high level of confidence broadcasters have in ADC's products and our proven ability to bring these broadcasters into the Digital Television era," says Dave Neff, vice president of ADC's Broadcast Systems Division. "We believe that our strong focus on the customer and our experience in deploying these systems will benefit these broadcasters. ADC will provide them the foundation they need to deliver the exciting services offered by this new technology." Other public DTV stations which have recently begun broadcasting with ADC's transmitters include KTCI-DT serving Minneapolis-St Paul, Minn. and KRMA-DT serving Denver.