To: Maya who wrote (49001 ) 4/11/2000 4:44:00 PM From: John Rieman Respond to of 50808
Thomson doing the MPEG-IMX thing with Sony..............vpo1.virtualpressoffice.com THOMSON BROADCAST SYSTEMS TO PROMOTE TEH NEW SONY MPEG IMX(TM) BROADCAST FORMAT April 4, 2000 ? Sony Corporation of Japan and THOMSON broadcast systems of France announced today an OEM agreement on the new Sony MPEG IMX(TM) broadcast format. Under this agreement, THOMSON broadcast systems will market IMX(TM) equipment world-wide under the THOMSON brand. Sony and THOMSON broadcast systems have been partnering on video standards for more than 20 years. This partnership has allowed THOMSON broadcast systems to complement its own studio equipment range (such as studio cameras, switchers, servers) with VTRs and camcorders, and has enabled Sony to impose more largely its formats on the broadcast market. The new agreement comes after successful partnerships covering the Betacam(TM) SP, Digital Betacam and Betacam SX formats. The new MPEG IMX(TM) format, based on MPEG-2 4:2:2 at 50 Mbps with I-frames only, is aimed at high-end production and post-production applications. This makes it possible to complete existing VTR ranges and enables THOMSON broadcast systems to offer solutions suited to any application, in relation to its own MPEG product range. The MPEG IMX(TM) format is playback compatible with all existing «" tapes (Betacam SP, SX, Digital Betacam) and has an SDTI-CP interface allowing transfer of content to other MPEG equipment without degradation of picture quality. "This makes IMX(TM) the perfect bridge between today?s studios and libraries based on SP, SX and Digital Betacam formats and the future MPEG studio" says Arnaud de Panafieu, THOMSON broadcast systems Executive VP, Products. According to Senior Vice President of Sony Communication System Solutions Network Company , Kazuo Ike , "We at Sony are very excited to see THOMSON broadcast systems adopting Sony's MPEG IMX for their new VTR format. We hope their commitment will enhance market recognition of MPEG IMX and expand its market." About Sony Corporation, Inc. Sony Corporation is a leading provider of video and audio equipment for the broadcast, production, business, industrial, government, medical, and education markets. Sony offers a wide array of products and systems for image capture, production, and display. Sony also provides specialized equipment and systems for data recording, duplication, electronic photography/publishing, video conferencing, high definition video, interactive and security applications. About THOMSON broadcast systems: THOMSON broadcast systems, a subsidiary of THOMSON multimedia (SICOVAM: 18453 and NYSE: TMS), develops, produces and markets broadcast equipment for the complete digital image chain from production and post-production to transmission and broadcasting. THOMSON broadcast systems also provides turnkey solutions for complete systems (production and post-production studios, OB and SNG vans, TV channel playout, digital head-ends for satellite, cable and terrestrial broadcasting applications).