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Technology Stocks : AUTOHOME, Inc -- Ignore unavailable to you. Want to Upgrade?

To: Mooster who wrote (21378)	4/22/2000 3:34:00 AM
From: gpowell	Read Replies (2) \| Respond to of 29970

So many superior products have failed! Superiority alone doesn't make a market, nor does it secure any measure of success. Yep, true. Superior doesn't necessarily mean technically superior, it may mean a product is more useful in a market for a variety of reasons, such as cost or compatibility. Neither does branding alone provide security, but it sure helps. Just look at INTC, AOL, IBM, etc, etc, etc. You are saying that Intel succeeded because they built brand, not superior products. Do you remember when Intel produced memory chips? They were the worlds largest supplier. They abandoned the product line in the early 90's because Japan Inc. was able sell comparable chips cheaper than INTC could manufacture them. Branding did not help them there. The branding issue is prevalent on the dotcom threads because that is the only glimmer of hope many investors have to justify continued ownership in companies that have zero barriers to entry. In any case, AOL provides a superior product. For a newbie or causal net user AOL is fine. I have an AOL account. It's a safe environment. So AOL has brand, ex post facto.