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To: Ausdauer who wrote (10635)	4/25/2000 11:43:00 AM
From: Binx Bolling	Read Replies (2) \| Respond to of 60323

Lexar Media To Be Exclusive CompactFlash Storage Provider At Microsoft Pocket PC Launch Event; Microsoft Taps Lexar To Provide USB-Enabled CompactFlash Cards for New Pocket PC Computers Updated 8:00 AM ET April 19, 2000 NEW YORK (BUSINESS WIRE) - Lexar Media today announced that it is the exclusive removable CompactFlash storage provider for Microsoft's (NSDQ: MSFT) Pocket PC launch event today at Grand Central Station in New York. Lexar's USB-enabled CompactFlash cards and included JumpShot USB cable are an ideal storage solution for the Pocket PC platform due to its ability to quickly and easily transfer large amounts of data between the Pocket PC and a desktop computer via the USB port, its solid-state durability and built-in data security features. Lexar's USB-enabled CompactFlash cards can be used in a variety of storage applications that include Pocket PC devices and digital cameras. Lexar offers its CompactFlash cards in capacities up to 160MB for CompactFlash Type I and up to 256MB for CompactFlash Type II formats. For pricing and availability, visit: www.digitalfilm.com/mspocketpc (http://www.digitalfilm.com/mspocketpc). "Lexar's USB enabled CompactFlash cards and JumpShot USB cable are uniquely positioned to provide a flexible and rugged storage medium for the new devices that run on Microsoft's Pocket PC platform," said John Reimer, President and CEO, Lexar Media. "These new devices will certainly benefit from the important features that our CompactFlash cards and JumpShot USB cable provide." Transfer Data Quickly and Easily Lexar USB-enabled CompactFlash cards enable Pocket PC users to transfer a variety of data such as photos, MP3 and even video files between a desktop computer running a Microsoft Windows 98 or Windows 2000. Simply remove the USB-enabled digital film card from the Pocket PC, slip it in to the JumpShot cradle and plug the other end of the cable into the computer's USB port. The operating system immediately recognizes the CompactFlash card as another drive and the data files appear on the desktop. The files can then be transferred by dragging and dropping. About Lexar Media Lexar Media offers high-performance digital film and connectivity products. It designs, develops and markets a complete line of removable and reusable digital film in the three most popular industry formats: CompactFlash, SmartMedia and PC Cards. The Company also offers easy-to-use connectivity products to transfer photographic images to the computer. Lexar Media is headquartered in Fremont, California and has a sales office in Tokyo. Information on Lexar can be obtained through its toll-free number 1-800-789-9418 or by accessing www.digitalfilm.com (http://www.digitalfilm.com/). Lexar Media, the Lexar logo, and High Performance Digital Film are trademarks of Lexar Media, Inc. Lexar Media Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders. Contact: Lexar Media, Fremont, Calif. Micael Wong, 510/413-1242 mikew@lexarmedia.com URL: www.digitalfilm.com